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Kati Chitrakorn

Reporter · US

Indexed articles, last 90 days
6
Latest publication
Oct 1, 2026
Outlet visibility, for Vogue
Top 50K sites
Earliest in this view
Jul 9, 2026

Latest articles

  1. Article · Oct 1, 2026 · Kati Chitrakorn

    How ‘Effort Signaling’ Became Fashion’s Antithesis to AI (opens the original)

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    In August, American clothing brand Abercrombie & Fitch posted a Reel on Instagram showing several pairs of denim pants being lined up and folded next to one another. But this wasn’t simply another day at the shop. These realistic, detailed jeans were no larger than the palm of one’s hand and, in fact, crafted entirely out of pasta. The Reel has been viewed more than five million times, significantly surpassing other videos shared on the platform by the brand. Followers responded enthusiastic

  2. Article · Sep 4, 2026 · Kati Chitrakorn

    Would You Go on a Glowcation? K-Beauty Is Betting So (opens the original)

    Excerpt · Positive tone · English

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    In May, US-based celebrity makeup artist Nam Vo, best known for her signature “dewy dumpling” look, took a new approach to brand deals. After years of hosting dinners and events for beauty brands like Glossier and Nars, she opted for a different route, one that required going a little further afield. Dubbed the Dewy Dumpling Glow-Up influencer trip, Vo flew a group of high-impact creators including Madison LeCroy, Hailey Sani, Isabel Tan and Jeannie Mai to Seoul, South Korea. The week-long itine

  3. Article · Aug 21, 2026 · Kati Chitrakorn

    The Business of Katseye (opens the original)

    Excerpt · Positive tone · English

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    Three years ago, six young women — Sophia, Lara, Manon, Daniela, Megan and Yoonchae — were catapulted into instant global fame when they appeared on the Netflix reality show, The Debut: Dream Academy, beating 100,000 other contestants to be part of the pop group Katseye. The premise was unusual. Formed through a joint venture between the South Korean music powerhouse Hybe and American record label Geffen Records, Katseye pioneered a unique cross-market model that applied Korea’s notorious idol b

  4. Article · Aug 6, 2026 · Kati Chitrakorn

    Why Trendsetting South Korea Remains a Gem for Luxury (opens the original)

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    Luxury fashion had a better-than-expected second quarter, with a cautious rebound taking shape. A standout region in the earnings reports? South Korea. Hermès, which reported sales growth in most regions, including a 2% bump in Asia (excluding Japan), applauded South Korea for delivering “an outstanding performance”. Kering, whose return to growth prompted a rise in shares, said resilient sales figures from South Korea helped to counterbalance sluggish demand in China. Meanwhile, Asia helped to

  5. Article · Jul 29, 2026 · Kati Chitrakorn

    We’re All on a Mediterranean Beauty Diet This Summer. Here’s Why (opens the original)

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    When Lena Korres worked as a chemical engineer in the ’90s, she recalls a beauty landscape dominated by conglomerates. Giants like L’Oréal, Estée Lauder, Unilever, Procter & Gamble, Johnson & Johnson, and Coty controlled nearly all household personal care brands and often sold products that relied on harsh, synthetic ingredients (to ensure affordability, longer shelf lives, and consistency). Few independent skincare brands existed, and when it came to products made with natural ingredients

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For Vogue, the outlet · Measured Aug 1, 2026

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