Kati Chitrakorn
- Indexed articles, last 90 days
- 6
- Latest publication
- Oct 1, 2026
- Outlet visibility, for Vogue
- Top 50K sites
- Earliest in this view
- Jul 9, 2026
Latest articles
How âEffort Signalingâ Became Fashionâs Antithesis to AI (opens the original)
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In August, American clothing brand Abercrombie & Fitch posted a Reel on Instagram showing several pairs of denim pants being lined up and folded next to one another. But this wasnât simply another day at the shop. These realistic, detailed jeans were no larger than the palm of oneâs hand and, in fact, crafted entirely out of pasta. The Reel has been viewed more than five million times, significantly surpassing other videos shared on the platform by the brand. Followers responded enthusiastic
Would You Go on a Glowcation? K-Beauty Is Betting So (opens the original)
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In May, US-based celebrity makeup artist Nam Vo, best known for her signature “dewy dumpling” look, took a new approach to brand deals. After years of hosting dinners and events for beauty brands like Glossier and Nars, she opted for a different route, one that required going a little further afield. Dubbed the Dewy Dumpling Glow-Up influencer trip, Vo flew a group of high-impact creators including Madison LeCroy, Hailey Sani, Isabel Tan and Jeannie Mai to Seoul, South Korea. The week-long itine
The Business of Katseye (opens the original)
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Three years ago, six young women — Sophia, Lara, Manon, Daniela, Megan and Yoonchae — were catapulted into instant global fame when they appeared on the Netflix reality show, The Debut: Dream Academy, beating 100,000 other contestants to be part of the pop group Katseye. The premise was unusual. Formed through a joint venture between the South Korean music powerhouse Hybe and American record label Geffen Records, Katseye pioneered a unique cross-market model that applied Korea’s notorious idol b
Why Trendsetting South Korea Remains a Gem for Luxury (opens the original)
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Luxury fashion had a better-than-expected second quarter, with a cautious rebound taking shape. A standout region in the earnings reports? South Korea. Hermès, which reported sales growth in most regions, including a 2% bump in Asia (excluding Japan), applauded South Korea for delivering “an outstanding performance”. Kering, whose return to growth prompted a rise in shares, said resilient sales figures from South Korea helped to counterbalance sluggish demand in China. Meanwhile, Asia helped to
Weâre All on a Mediterranean Beauty Diet This Summer. Hereâs Why (opens the original)
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When Lena Korres worked as a chemical engineer in the â90s, she recalls a beauty landscape dominated by conglomerates. Giants like LâOréal, Estée Lauder, Unilever, Procter & Gamble, Johnson & Johnson, and Coty controlled nearly all household personal care brands and often sold products that relied on harsh, synthetic ingredients (to ensure affordability, longer shelf lives, and consistency). Few independent skincare brands existed, and when it came to products made with natural ingredients
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Top 50K sites
For Vogue, the outlet · Measured Aug 1, 2026
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