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- Indexed articles, last 90 days
- 3
- Latest publication
- Sep 18, 2026
- Outlet visibility, for Theconversation
- Top 10K sites
- Earliest in this view
- Jul 14, 2026
Latest articles
Learning another language may be one of the best ways to keep your brain healthy as you age (opens the original)
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Learning another language is a highly complex mental activity. It requires people to remember words, distinguish unfamiliar sounds, recognize patterns, work out grammatical rules and retrieve the right expression at the right moment. All of this happens while listening, interpreting and preparing a response. Could all this mental activity also help keep an aging brain healthier? Research suggests it can. Concerns about memory and dementia can send aging adults looking for ways to exercise their
Starbucks’ big marketing blunder in South Korea shows how cultural blind spots can put global brands in a bind (opens the original)
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When Starbucks Korea promoted its series of reusable tumblers called “tanks” with a “Tank Day” campaign on May 18, 2026, it probably seemed like a fun marketing idea. Instead, it spiraled into a public relations crisis. Executives failed to account for the fact that May 18 also coincides with the anniversary of the South Korean military’s deadly suppression of the 1980 Gwangju Uprising, a mass, pro-democracy protest against the country’s military government. Authorities used armored vehicles and
A lack of pies for a pack of lies – what spoonerisms reveal about how the brain produces speech (opens the original)
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“You have hissed the mystery lecture. In fact, you’ve tasted the whole worm!” If you’ve never heard that sentence before, you’re probably wondering what on earth it means. It was supposedly delivered by the absent-minded Rev. William Archibald Spooner after a student missed his history lecture and wasted the whole term. These accidental mix-ups of sounds, known as spoonerisms, are among the most well-known speech errors. They can be delightfully funny, but for linguists and psychologists they’re
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For Theconversation, the outlet · Measured Aug 1, 2026
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