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Karen Joy Bacudo

Reporter

Indexed articles, last 90 days
2
Latest publication
Sep 24, 2026
Outlet visibility, for CMOtech US
Top 50M sites
Earliest in this view
Jul 17, 2026

Latest articles

  1. Article · Sep 24, 2026 · Karen Joy Bacudo

    E-commerce marketers shift budgets to AI & cashback (opens the original)

    Excerpt · English

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    Northwestern University's Retail Analytics Council and Minty have published research showing that eCommerce marketers plan to direct 63 cents of every new marketing dollar to AI commerce tools and cashback and savings apps, rather than traditional digital advertising. The findings point to a marked shift in how brands expect to reach online shoppers. The survey covered 150 senior commerce decision-makers, 98% of whom worked at companies generating more than USD $100 million in annual revenue. Re

  2. Article · Jul 17, 2026 · Karen Joy Bacudo

    Citi Impact Fund backs US housing affordability push (opens the original)

    Excerpt · Positive tone · English

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    Citi Impact Fund has committed USD $25 million to invest in US companies focused on housing access and affordability. The commitment is part of Citi's broader Blueprint for Housing Opportunity programme. The money will back businesses working on housing supply, access and affordability, including those using technology in construction and home finance. Potential investment areas include construction tools aimed at increasing productivity and reducing building costs, financial technology designed

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Audience

Top 50M sites

For CMOtech US, the outlet · Measured Aug 1, 2026

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