HeyJaredJustin Hertzberg
- Indexed articles, last 90 days
- 2
- Latest publication
- Sep 11, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Aug 5, 2026
Latest articles
Prop Firms Are Leaving SaaS Behind For Turnkey Solutions (opens the original)
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Justin Hertzberg is CEO of FPFX Tech, PropAccount and BullRush, leading prop firm technology and white-label solutions. Most prop firms think they own their technology. In reality, many own little more than a collection of software subscriptions. An operator picks a challenge engine, licenses a trading platform, bolts on a CRM and hires a payment processor, each piece from a different vendor. That worked well enough when the market was expanding fast. The cracks only show once the business is
Why Risk Management Is The Real Product In Prop Trading Technology (opens the original)
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Justin Hertzberg is CEO of FPFX Tech, PropAccount and BullRush, leading prop firm technology and white-label solutions. Ask most prop firm operators what they sell, and you will hear some version of the same answer: a funded trading challenge. Pass our evaluation, prove your consistency, and we will back you with real capital. It is a clean narrative, and it has driven remarkable growth across the industry. But it describes the front door, not the business. What prop firms are actually operatin
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Top 5K sites
For forbes.com, the outlet · Measured Aug 1, 2026
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