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Joshua Graham

Reporter · GB

Indexed articles, last 90 days
22
Latest publication
Oct 1, 2026
Outlet visibility, for Attitude
Top 1M sites
Earliest in this view
Jul 21, 2026

Latest articles

  1. Article · Oct 1, 2026 · Joshua Graham

    Studio Ready’s Gym Crush collection was built for breaking a sweat (opens the original)

    Excerpt · English

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    The thrill of hooking up at the gym is getting the skincare treatment courtesy of Studio Ready. The new Gym Crush collection bottles the post-workout appeal of flushed skin, sweat and natural scent, with a line-up designed to work with your body rather than cover it up. The four-piece line-up is designed to get better as you break a sweat, spanning a body scrub, deodorant, eau de parfum and Erogenous Body Oil. Desire runs through the accompanying campaign, capturing the familiar gym ritual of ma

  2. Article · Oct 1, 2026 · Joshua Graham

    Tom Ford wants to make thongs a menswear staple (opens the original)

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    Tom Ford has always been a brand built on seduction. That didn’t change when Haider Ackermann took the reins as Creative Director in 2024. For Spring/Summer 2027, presented at Paris Fashion Week, the Colombian-born French designer delivered a masterclass in desire, exploring the tension between what we reveal and what we leave to the imagination. “Sexuality does not need to shout. It can be silent and powerful: a tremor under the skin,” read the show notes. On the runway, that translated into a

  3. Article · Sep 29, 2026 · Joshua Graham

    Louis Vuitton makes a case for the featherweight trainer (opens the original)

    Excerpt · Neutral tone · English

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    Challenging the idea that heavier always means more opulent, Louis Vuitton menswear creative director Pharrell Williams’ latest trainer puts lightweight luxury front and centre. Meet the LV Drop 300, a new sneaker named after its engineered weight of just 300 grams per shoe. Designed with movement in mind, the ultra-lightweight silhouette takes a pared-back approach, letting its mix of technical and tactile materials do the talking. The retro-inspired design features a sleek, streamlined shape,

  4. Article · Sep 29, 2026 · Joshua Graham

    Aesop has turned Regent Street into a scent library (opens the original)

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    While Aesop has long been our go-to for elevated soaps and lotions, its fragrance collection has become just as much a signature. Launched in 2005 with Marrakech, the brand’s perfume offering has grown over the past two decades into a core collection of 12 Eau de Parfums. To celebrate its scent library and the launch of its latest fragrance, Unforeseen Aer, Aesop has transformed its Regent Street store into a limited-time installation. The Fragrant Fables Perfume Library is a multisensory experi

  5. Article · Sep 24, 2026 · Joshua Graham

    Spoke just reinvented the office uniform with smarter fabric (opens the original)

    Excerpt · Positive tone · English

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    Looking good at work isn’t always easy. Long commutes, packed trains and unpredictable British weather can put even the sharpest outfit through its paces. Enter Spoke’s new Forza collection, which brings together the polish of Italian tailoring with the performance of technical outerwear. The eight-piece collection works hard, holds its shape and stands up to the UK’s notoriously changeable weather. The secret lies in the fabrication: Spoke weaves fine Italian wool with CORDURA fibre to create a

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