Joshua Graham
- Indexed articles, last 90 days
- 22
- Latest publication
- Oct 1, 2026
- Outlet visibility, for Attitude
- Top 1M sites
- Earliest in this view
- Jul 21, 2026
Latest articles
Studio Readyâs Gym Crush collection was built for breaking a sweat (opens the original)
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The thrill of hooking up at the gym is getting the skincare treatment courtesy of Studio Ready. The new Gym Crush collection bottles the post-workout appeal of flushed skin, sweat and natural scent, with a line-up designed to work with your body rather than cover it up. The four-piece line-up is designed to get better as you break a sweat, spanning a body scrub, deodorant, eau de parfum and Erogenous Body Oil. Desire runs through the accompanying campaign, capturing the familiar gym ritual of ma
Tom Ford wants to make thongs a menswear staple (opens the original)
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Tom Ford has always been a brand built on seduction. That didn’t change when Haider Ackermann took the reins as Creative Director in 2024. For Spring/Summer 2027, presented at Paris Fashion Week, the Colombian-born French designer delivered a masterclass in desire, exploring the tension between what we reveal and what we leave to the imagination. “Sexuality does not need to shout. It can be silent and powerful: a tremor under the skin,” read the show notes. On the runway, that translated into a
Louis Vuitton makes a case for the featherweight trainer (opens the original)
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Challenging the idea that heavier always means more opulent, Louis Vuitton menswear creative director Pharrell Williams’ latest trainer puts lightweight luxury front and centre. Meet the LV Drop 300, a new sneaker named after its engineered weight of just 300 grams per shoe. Designed with movement in mind, the ultra-lightweight silhouette takes a pared-back approach, letting its mix of technical and tactile materials do the talking. The retro-inspired design features a sleek, streamlined shape,
Aesop has turned Regent Street into a scent library (opens the original)
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While Aesop has long been our go-to for elevated soaps and lotions, its fragrance collection has become just as much a signature. Launched in 2005 with Marrakech, the brand’s perfume offering has grown over the past two decades into a core collection of 12 Eau de Parfums. To celebrate its scent library and the launch of its latest fragrance, Unforeseen Aer, Aesop has transformed its Regent Street store into a limited-time installation. The Fragrant Fables Perfume Library is a multisensory experi
Spoke just reinvented the office uniform with smarter fabric (opens the original)
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Looking good at work isn’t always easy. Long commutes, packed trains and unpredictable British weather can put even the sharpest outfit through its paces. Enter Spoke’s new Forza collection, which brings together the polish of Italian tailoring with the performance of technical outerwear. The eight-piece collection works hard, holds its shape and stands up to the UK’s notoriously changeable weather. The secret lies in the fabrication: Spoke weaves fine Italian wool with CORDURA fibre to create a
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Top 1M sites
For Attitude, the outlet · Measured Aug 1, 2026
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