HeyJaredJonathan Gough
- Indexed articles, last 90 days
- 5
- Latest publication
- Sep 10, 2026
- Outlet visibility, for Hotel News Resource
- Top 5M sites
- Earliest in this view
- Aug 11, 2026
Latest articles
Asian Games 2026: Nagoya Hotel Prices Hit Their Peak in a Subdued Year for Japan (opens the original)
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In Brief: Nagoya is outperforming the wider Japanese market, and the 2026 Asian Games are the pricing high point of the year for the city’s hotels and short-term rentals. Asian Games 2026: Nagoya Hotel Prices hit Their Peak in a Subdued Year for Japan - Image Credit Lighthouse The 2026 Asian Games will bring more than 15,000 athletes to Nagoya for close to 500 medal events. Before a single spectator has booked a room, that alone has lifted the local hospitality market. The extra demand has pushe
The Data Fragmentation Tax: What Does Disconnected Data Really Cost Hotel Commercial Teams? (opens the original)
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In Brief: Jonathan Gough examines the operational and financial costs that data fragmentation imposes on hotel commercial teams, arguing that disconnected data sources hinder collaboration, reduce efficiency, and ultimately impact revenue performance for owners and operators. The Data Fragmentation tax: What Does Disconnected Data Really Cost Hotel Commercial Teams? - Image Credit Unsplash+ The data fragmentation tax is the time and revenue hotel commercial teams lose because their data lives in
Hotel Room Pricing Trends in 2026: Key Takeaways for Hoteliers (opens the original)
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In Brief: Jonathan Gough analyzes anticipated hotel room pricing trends for 2026, emphasizing that hoteliers should prepare for continued rate volatility driven by evolving consumer behavior, competitive pressures, and macroeconomic factors affecting occupancy and profitability. Hotel Room Pricing Trends in 2026: Key Takeaways for Hoteliers - Image Credit Lighthouse Visit Geopolitical shocks and a deepening consumer search for value pulled hotel pricing in two clear directions in early 2026. Vie
How to Perform an Effective Hotel Displacement Analysis (opens the original)
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In Brief: Jonathan Gough outlines the process and importance of hotel displacement analysis, emphasizing how hotels can use this method to determine whether accepting group bookings or prioritizing transient guests will maximize overall revenue. How to Perform an Effective Hotel Displacement Analysis - Image Credit Unsplash+ As a revenue manager, you’ll be familiar with this difficult dilemma: accept a guaranteed group booking today or hold rooms open in the hope of attracting higher-yield trans
What Are the Six Pillars of a Modern Hotel Commercial Strategy? (opens the original)
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In Brief: Jonathan Gough outlines six foundational pillars—revenue management, sales, marketing, distribution, customer experience, and analytics—as essential components for developing a cohesive and effective modern hotel commercial strategy. What are the six pillars of a modern hotel commercial strategy? - Image Credit Lighthouse A hotel commercial strategy unites revenue management, sales, marketing and distribution under one goal structure, one set of data and one definition of success. It c
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