JCJoe Cerone

1. Article · Aug 18, 2026 · Joe Cerone

   Agentic Buying Is Here For Advertising. Time To Make Local Relationships Count (opens the original)

   Excerpt · English

   Read excerpt

   Save this article for later! Login or create a Free Member Profile to bookmark it. Local linear programmatic buying has arrived, and sellers will need to prove the value of their relationships as never before. I said this out loud not long ago on a TVNewsCheck webinar with Sinclair’s Del Parks, Graham Media’s Stephanie Slagle and Hearst’s John Robertson, and I’ll say it again here: Relationships matter in local media buying. They always have. Thirty-eight years in this business taught me that th

   Feedback

2. Article · Jul 13, 2026 · Joe Cerone

   Remote And Hybrid Work: A Reassessment (opens the original)

   Excerpt · English

   Read excerpt

   Save this article for later! Login or create a Free Member Profile to bookmark it. While companies are pushing for a return to the office, it’s time to look at the data — and the meaningful intangibles — around commuting to a desk or staying home. I’ll admit it upfront: Before COVID, I was firmly against remote work. I had that old-school mentality — if someone wasn’t in the office, they were probably goofing off at the beach. When COVID hit, I didn’t have a choice. I had to let my entire team o

   Feedback

Last 90 days. Choose a month to open its work.

Named in the text we hold. One piece can cover several.

• Super Bowl1 piece
• New York1 piece