HeyJaredJessica Furseth
- Indexed articles, last 90 days
- 2
- Latest publication
- Aug 26, 2026
- Outlet visibility, for Dwell
- Top 500K sites
- Earliest in this view
- Aug 26, 2026
Latest articles
How Little Trees Goes Big to Protect Its Trademark Symbol (opens the original)
Read excerpt
Not everyone appreciates the bracing perfume wafting from a cardboard tree air freshener named Black Ice, Vanillaroma, or New Car Scent—I know I don’t. But while I would strongly prefer to avoid breathing in a heavily scented object hanging from a car’s rear view mirror, I can’t help but love the instantly recognizable look of a Little Trees cutout. To this day, Little Trees remains the leader of the pack among car freshener brands, and their unique shape has become a cultural phenomenon. It’s a
How Little Trees Goes Big to Protect Its Trademark Symbol (opens the original)
Read excerpt
Not everyone appreciates the bracing perfume wafting from a cardboard tree air freshener named Black Ice, Vanillaroma, or New Car Scent—I know I don’t. But while I would strongly prefer to avoid breathing in a heavily scented object hanging from a car’s rear view mirror, I can’t help but love the instantly recognizable look of a Little Trees cutout. To this day, Little Trees remains the leader of the pack among car freshener brands, and their unique shape has become a cultural phenomenon. It’s a
Publishing over time
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Audience
Top 500K sites
For Dwell, the outlet · Measured Aug 1, 2026
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