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Jessica Deseo

Reporter

Indexed articles, last 90 days
11
Latest publication
Sep 28, 2026
Outlet visibility, for PRINT Magazine
Top 5M sites
Earliest in this view
Jul 19, 2026

Latest articles

  1. Article · Sep 28, 2026 · Jessica Deseo

    Intuit Rethinks Its Brand Architecture with JKR – PRINT Magazine (opens the original)

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    When Intuit launched in the 1980s, the golden era of tech in no other place than Palo Alto, its beginnings were pretty straightforward. Founder Scott Cook was inspired by watching his wife manage their household finances and got the idea to make things easier using a personal computer and developed a software program to create that. It become Quicken. Over the decades Intuit grew into a financial technology giant whose portfolio now includes TurboTax, QuickBooks, Credit Karma, and Mailchimp. But

  2. Article · Sep 25, 2026 · Jessica Deseo

    NYTA Looks Back at 175 Years of Advertising – PRINT Magazine (opens the original)

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    Advertising has long done more than sell products—it has captured cultural shifts, reflected changing values, and, at times, helped shape the world around us. For 175 years, The New York Times has had a front-row seat to that evolution. Across generations, brands have looked to the institution as a benchmark for reaching audiences and responding to the cultural moment. The result is an advertising archive unlike almost any other: a visual record of how brands, ideas, and society have evolved alo

  3. Article · Sep 18, 2026 · Jessica Deseo

    Palm Trees, Sunshine, and a Fresh Look for Tropical Smoothie Cafe – PRINT Magazine (opens the original)

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    Since its beginnings in Florida, Tropical Smoothie Cafe has been bringing tropical energy to its restaurants since the early 1990s. The brand has experienced significant growth alongside the rise of fast-casual dining—a category that gained even greater momentum following the COVID-19 pandemic. With an expanding footprint and its acquisition by private equity, the brand was ready to evolve its identity and strengthen its position in an increasingly competitive space. The redesign returns Tropica

  4. Article · Sep 10, 2026 · Jessica Deseo

    Don’t Know the Difference Between Brand Guidelines and a Brand Book? There’s a Branding Dictionary For That – PRINT Magazine (opens the original)

    Excerpt · Neutral tone · English

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    At some point, you’ve sat in a meeting where you said “brand book” and the client heard “brand guidelines,” and nobody thought to clarify. Two people, nodding, picturing completely different things. Then the look on the client’s face when they see something they didn’t expect. It happens more often than any of us would like to admit. That’s the real problem with branding’s unofficial lexicon. There’s no industry standard. It’s not that people don’t know the terms. It’s that every studio uses the

  5. Article · Aug 27, 2026 · Jessica Deseo

    Dolly Parton's Love For All Things Printed – PRINT Magazine (opens the original)

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    Yesterday, we heard the devastating news that Dolly Parton had passed away at the age of 80 after a brief battle with cancer. Dolly was a legend—an artist, songwriter, philanthropist, and, above all, an incredibly creative person. Her musical talent was unmatched. Growing up, I loved “9 to 5.” I didn’t really understand what it meant to work a 9-to-5 at the time, but Dolly at least prepared me for the day I would eventually have to face the dreaded reality of my 9-to-5. But Dolly’s legacy extend

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