HeyJaredJenni Baker
- Indexed articles, last 90 days
- 2
- Latest publication
- Aug 5, 2026
- Outlet visibility, for The Drum
- Top 500K sites
- Earliest in this view
- Jul 6, 2026
Latest articles
‘Algorithms don’t care about aesthetics’: AI has a new favorite product and it’s not necessarily yours (opens the original)
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As AI changes product discovery from a battle for attention to a battle for recommendation, Mirakl’s CMO Darius Meadon tells The Drum why better product data, not better-looking ads, will determine who gets recommended. Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The rules of product discovery are being rewritten. “We’ve been so used to targeting people, it’s really a game shift to try and think that you now need to target algorit
Attribution isn’t enough anymore and performance marketers know it (opens the original)
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Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. With performance marketers under growing pressure to prove which channels genuinely drive new revenue, attention is turning toward commerce media, incrementality testing and the Transaction Moment itself. Every performance marketer knows the problem: every platform claims credit for the same sale. Search says it converted the customer. Social says it drove demand. Retail media says it cl
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Audience
Top 500K sites
For The Drum, the outlet · Measured Aug 1, 2026
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