HeyJaredJehan Lalkaka
- Indexed articles, last 90 days
- 4
- Latest publication
- Sep 23, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Jul 31, 2026
Latest articles
Four Reasons Why Content Is Ignored: How Customer Interviews Can Help (opens the original)
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Jehan Lalkaka is VP of Product Marketing at Ninety. He helps B2B SaaS & AI teams find and fix their weakest growth links at JehanLalkaka.com Many companies create content with a clear business goal in mind but an unclear understanding of the people they want to reach. They know what they sell and what they want readers to do, yet their articles, emails and social posts fail to reflect the problems, language and decisions of their ideal customers. The issue is that they’ve slowly become less con
How Customer Interviews Can Reveal Growth Opportunities (opens the original)
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Jehan Lalkaka is VP of Product Marketing at Ninety. He writes about growth and converting leads to paying customers at JehanLalkaka.com. Every growing company wants to know what to improve next. Should you rewrite your home page? Simplify your pricing? Publish more customer stories? Invest in new features? Improve onboarding? It’s easy to come up with endless ideas, but difficult to assess which one will actually improve business results. Over the past 15 years, I’ve found that customer intervi
The Revenue Growth Conversation: How To Think About Marketing (opens the original)
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Jehan Lalkaka is VP of Product Marketing at Ninety. He writes about growth and converting leads to paying customers at JehanLalkaka.com. A few years ago, I was sitting in a planning meeting with a CEO and leadership team. We were looking at next year's revenue target and asking the same question almost every growing company asks. The conversation quickly turned into larger advertising budgets, more campaigns, more content, more events and additional sales development capacity. Hitting the numbe
Why More Leads Won't Fix Your Revenue Problem (opens the original)
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Jehan Lalkaka is VP of Product Marketing at Ninety. He writes about growth and converting leads to paying customers at JehanLalkaka.com. Most B2B SaaS CMOs don’t have a lead generation problem when it comes to growing revenue. I've heard the same conversation countless times: "We need more pipeline. Our cost per lead is too high. We need more top-of-funnel." So, the team buys more ads, tries to optimize their ad spend, sponsors another event and creates more content. Costs go up, and yet revenu
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Top 5K sites
For forbes.com, the outlet · Measured Aug 1, 2026
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