HeyJaredJeffrey Hedquist
- Indexed articles, last 90 days
- 16
- Latest publication
- Sep 28, 2026
- Outlet visibility, for Radio Ink
- Top 5M sites
- Earliest in this view
- Jul 6, 2026
Latest articles
For Select Advertisers: Be Blunt - Radio Ink (opens the original)
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The use of this technique can be a little tricky. It’s only for those clients who offer the very best choice of services and products. By “best choice,” I mean the best value and some massive advantage. If you use it for an advertiser that can’t deliver on the bold promise, then it will backfire and lower your client’s and your credibility. If you could sit a prospective customer down and show them side-by-side the benefits your client delivers compared with those all their competitors deliver,
Familiar Radio Feature Formats for Commercials - Radio Ink (opens the original)
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As you search for viable formats to use for your commercial stories, don’t ignore ones with which you and your audience are familiar. “Residents of a small Nebraska town are getting more than they bargained for today as they visited Hjalmer’s Superette. Proprietor Hjalmer Chellberg is at the door, handing out coupons for a free tank of gas at his new pumps, just outside…” “In the news today, reports of a bank with a new promotional gift: the gift of time. First National Bank has added 3 extra te
How To Use Radio to Overcome Trust Issues - Radio Ink (opens the original)
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Here’s an understatement that every advertiser should know, but often forget: People are suspicious of marketing, promotion, and advertising. I’ve talked before about educating your current and potential customers. Give them useful advice. Show them how to intelligently buy what you sell. This is one way to build trust. Think about this: when you’re about to make a purchase, do you check out the latest ads for the product or service, comparison ratings, search online, or rely on advice from frie
Make Your Customersâ Dream(s) Come True - Radio Ink (opens the original)
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Each of us has a dream that threads through our lives. Often itâs a secret dream, maybe impractical or unattainable. We often are not even consciously aware of it, but our actions are motivated by a desire to achieve it. In actorsâ training, one way to prepare for a scene is to ask ourselves, âWhat is my characterâs dream, and what can I do to make this dream come true today?â Thatâs the same question we should be asking about our clientâs customer. An actor will find clues abou
Clientâs Personal Stories Touch Listeners - Radio Ink (opens the original)
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âI had no idea what it was like not knowing where your next meal was coming from until I volunteered to deliver for Meals On Wheels. I loved the experience, and it led me to offer our delivery vehicles to pick up food bank donations for free.â âI came this close to dying. At that moment, I realized I had to take charge of my own recovery, and now I help hundreds of people take responsibility for their own health care.â âMy divorce left me unprepared for dealing with finances, insuran
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