HeyJaredJeff Greenbaum
- Indexed articles, last 90 days
- 22
- Latest publication
- Sep 25, 2026
- Outlet visibility, for Mondaq
- Top 500K sites
- Earliest in this view
- Jul 8, 2026
Latest articles
FTC Says It's Considering Revising The FTC's Impersonation Rule (opens the original)
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The Federal Trade Commission announced today that it is considering whether to revise the FTC's Trade Regulation Rule on Impersonation of Government and Businesses or to take other action “to prevent online platforms from engaging in ad-optimization practices that may be furthering impersonation scams.” In an Advance Notice of Proposed Rulemaking, which should be published soon in the Federal Register, the FTC is seeking comment on the extent to which ad-optimization tools and services offered b
BBB National Programs Releases Results Of Green Claims Study (opens the original)
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Earlier this week, BBB National Programs released the results of a research study it commissioned, which looked into how consumers interpret various types of environmental marketing claims. The study, conducted by researchers at the University of British Columbia, concluded that more transparent and specific messaging about environmental benefits can help consumers make more accurate assumptions about a company's environmental impact and do so without harming brand perception. Here are the key t
FTC Issues Guidance On "Price Transparency" For Auto Dealers (opens the original)
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The Federal Trade Commission just announced that it has issued new guidance on “price transparency" for auto dealers. The Automobile Industry Pricing Transparency: FAQ guidance reminds the industry that “the advertised price of a vehicle must be the actual price that any consumer can walk in and pay to purchase the vehicle, excluding only charges that the government requires the consumer to pay.” In announcing the release of the new guidance, FTC Bureau of Consumer Protection Director Christophe
ICC Releases Updated Edition Of Alcohol Advertising Guidance (opens the original)
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The International Chamber of Commerce just released an updated edition of the ICC Framework for Responsible Alcohol Marketing Communications. The 2026 edition, developed by the ICC Global Marketing & Advertising Commission, updates guidance from the ICC about how to apply the ICC Advertising and Marketing Communication Code's principles to alcohol marketing and alcohol-free brand extensions. The new edition provides additional guidance on a variety of important topics, such as marketing to child
NAD Says A Disclosure Can't Fix A Misleading Product Demonstration (opens the original)
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Dreame Technology advertised a hair styler and a hair dryer that could dry shoulder-length hair in two minutes. Dyson, a competitor, challenged Dreame's advertising at the National Advertising Division. Dyson argued that the advertising was misleading because it included images of models, drying their hair, who had much longer than shoulder length hair. In other words, regardless of the express claims that Dreame made, the advertising conveys the message that the company's products dry longer ha
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