HeyJaredJames Fratzke
- Indexed articles, last 90 days
- 3
- Latest publication
- Sep 25, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Aug 11, 2026
Latest articles
The Hidden Cost Of Outdated Website Infrastructure (opens the original)
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James Fratzke, Founding Partner at Fratzke, a strategic agency that helps mid-market and enterprise brands spark growth. Most websites don’t become obsolete overnight. It happens gradually: A simple update requires a developer. A new campaign needs a custom template. Another work-around gets added to solve a problem the website wasn’t designed to handle. Eventually, that friction starts changing behavior: A marketer considers a new landing page, but thinks, “Is this worth dealing with the websit
How To Turn A Digital Marketing Audit Into A Strategic Growth Road Map (opens the original)
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James Fratzke, Founding Partner at Fratzke, a strategic agency that helps mid-market and enterprise brands spark growth. Marketing leaders have more performance data at their fingertips than ever before. Website analytics, paid media dashboards, CRM reports, search rankings and attribution platforms can tell us a lot about what happened. But having more data doesn't necessarily mean having more clarity. Like Derek Sivers once said, "If more information was the answer, then we’d all be billionai
Why B2B Companies Lose Customers Online Before The First Call (opens the original)
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James Fratzke, Founding Partner at Fratzke, a strategic agency that helps mid-market and enterprise brands spark growth. By the time a B2B buyer books a call with your sales team, most of the deciding is already done. They have read your home page, opened a few competitors in other tabs, asked AI to compare you and formed an opinion about whether you belong on the shortlist. As marketers, we measure the buyers who fill out a form and talk to us. The ones we lose are often invisible. A Gartner S
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Top 5K sites
For forbes.com, the outlet · Measured Aug 1, 2026
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