HeyJaredJaleen Ramos
- Indexed articles, last 90 days
- 7
- Latest publication
- Sep 30, 2026
- Outlet visibility, for Singapore Business Review
- Top 1M sites
- Earliest in this view
- Jul 14, 2026
Latest articles
TikTok Shop sees shift from search-led to discovery-led shopping (opens the original)
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Live commerce sales growth rose over 70% YoY, with live viewership up over 150%+. Consumers are increasingly discovering products through short videos, creators, and live selling sessions, opening new ways for brands to reach shoppers and create demand. “Traditionally, in the past, shopping journeys often began with a search. A consumer knew what they wanted, compared their options, and then made a purchase,” TikTok Shop Singapore Fashion Lead and Seller Management Lead Leon Koh told the Retail
Mondelēz targets micro-occasions to drive digital commerce growth (opens the original)
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Brands can design pack formats around the occasions shoppers are searching for. Mondelēz International is looking beyond major calendar events to target more specific consumer occasions as it seeks to drive digital commerce growth, according to Kenneth Lau, global digital commerce excellence lead. "What we started to do was to look beyond those tentpole events in the calendar to look at micro occasions,” Lau told Retail Asia Summit 2026 in Singapore. Lau said brands have traditionally focused on
Retailers rethink frontline jobs as technology takes on routine tasks (opens the original)
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AI, RFID, and self-service tools are helping stores extend operations whilst reducing routine workloads. Retailers are redesigning frontline roles as technology takes on repetitive and low-value tasks, giving staff more time to focus on customers, according to industry leaders. Speaking at the Retail Asia Summit 2026 in Singapore, ASICS Asia Regional Director – DTC & Omni-Channel Andros Tiong said retailers need to clearly separate tasks that can be handled by automation from those that require
FairPrice Group extends AI personalisation into grocery aisles (opens the original)
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Smart carts can deliver vouchers based on past purchases. FairPrice Group is extending AI-powered personalisation beyond its digital channels and into its physical stores as it works to deliver more targeted promotions and recommendations to shoppers, according to Karen Chan, chief customer and marketing officer at FairPrice Group. “Majority of our sales are coming from our brick and mortar stores,” she told Retail Asia Summit 2026 in Singapore. “We need to go and start democratising our touch p
Eight in 10 Southeast Asian shoppers turn to AI for product discovery: Bain (opens the original)
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A trust gap remains around allowing AI to complete purchases. Around 80% of shoppers across Southeast Asia are already using artificial intelligence (AI) in their shopping journey, with the technology mainly being used for recommendations, promotions and product comparisons. Nina Kaspar, a partner at Bain & Company, said AI has rapidly become a shopping tool for consumers, after playing no role in the shopper journey just three years ago. “Three years ago, AI was playing no part in the shopper j
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For Singapore Business Review, the outlet · Measured Aug 1, 2026
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