IDIvan Doruda

1. Article · Sep 29, 2026 · Ivan Doruda

   How To Avoid Crossing Cultural Red Lines When Your Marketing Crosses Borders (opens the original)

   Excerpt · Critical tone · English

   Read excerpt

   ​The age of connectivity has made the world far smaller than it used to be. While the ease of cultural exchange has cultivated our sense of shared humanity, it has also made it easier to accidentally step on another culture’s toes. For marketers, the consequences go far beyond a mere faux pas, potentially tanking the perception of a brand and turning an attempt at audience expansion into a retreat from backlash.​ Every marketing team has its blind spots, which means every marketing team is at ri

   Feedback

2. Article · Aug 21, 2026 · Ivan Doruda

   Affiliate Marketing Deserves A Reappraisal ​By Marketers (opens the original)

   Excerpt · English

   Read excerpt

   Spend any time talking to marketers lately, and you will see that most are obsessed with hard business outcomes. It’s easy to see why: Two-thirds of marketers are under pressure to prove ROI at the same time that AI is disrupting every stage of the marketing funnel. Even brands that historically put awareness first are approaching marketing with a performance mindset, while every channel from digital out-of-home (DOOH) to connected TV (CTV) is promising to link exposure to a sales uplift.​ Yet d

   Feedback

Last 90 days. Choose a month to open its work.

Named in the text we hold. One piece can cover several.

• Shared Success1 piece