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Imogen Watson

Reporter

Indexed articles, last 90 days
12
Latest publication
Aug 31, 2026
Outlet visibility, for Adweek
Top 500K sites
Earliest in this view
Jul 7, 2026
The latest indexed work is over 30 days old. There may be a gap in what we hold.

Latest articles

  1. Article · Aug 31, 2026 · Imogen Watson

    Snickers Says Even Your AI Chatbot Isn't Itself When It's Hungry (opens the original)

    Excerpt · English

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    ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Even AI can be prone to “human” error. But rather than raging against the machine when it generates an unsatisfactory response (what tech experts call an AI hallucination), Snickers has a new idea: if humans aren’t themselves when they’re hungry, maybe AI isn’t either. Enter Hungr.AI, a digital evol

  2. Article · Aug 26, 2026 · Imogen Watson

    Uber's Back-to-School Campaign Wants to Turn Gen Z Manifestations Into Reality (opens the original)

    Excerpt · Positive tone · English

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    ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. The return to school is more than new stationery and a chance to catch up with friends. Teens across the U.S. also seize the moment as a fresh chance to put their hopes and dreams out into the universe. Uber teen accounts, a service that allows teenagers ages 13 to 17 to book their own rides and or

  3. Article · Aug 25, 2026 · Imogen Watson

    Athleta Puts Strong Women at the Heart of Its Comeback Effort (opens the original)

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    ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. While performance, progress, and power have often been framed through a male lens, a new campaign from Gap Inc.’s Athleta casts strong women to lead its comeback as it rebuilds after six straight quarters of sales declines. Directed by Laura Jane Coulson, “My World. My Rules” features three wo

  4. Article · Aug 13, 2026 · Imogen Watson

    Marc Jacobs Turns a Handbag Mix-Up Into a New York Microdrama Mystery (opens the original)

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    ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Marc Jacobs is turning a handbag mix-up between Rowan Blanchard and Jemima Kirke into a two-day chase across New York City, the latest chapter in its storytelling series, Question Marc. Billed as a detective story with a twist, the second series of Marc Jacobs’ microdramas follows the two actresses

  5. Article · Aug 5, 2026 · Imogen Watson

    AB InBev Toasts Beer’s Enduring Relevance as Sales Regain Fizz (opens the original)

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    ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Whether it’s santé, prost, iechyd da, skÃ¥l, or yamas, if there is one custom that unites the world, it’s the meaningful clink of glasses with a resounding “cheers!” Ahead of International Beer Day on August 7, the world’s largest brewer, AB InBev, is giving thanks to the age-old brew for b

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For Adweek, the outlet · Measured Aug 1, 2026

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