Imogen Watson
- Indexed articles, last 90 days
- 12
- Latest publication
- Aug 31, 2026
- Outlet visibility, for Adweek
- Top 500K sites
- Earliest in this view
- Jul 7, 2026
Latest articles
Snickers Says Even Your AI Chatbot Isn't Itself When It's Hungry (opens the original)
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ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5â8. Even AI can be prone to “human” error. But rather than raging against the machine when it generates an unsatisfactory response (what tech experts call an AI hallucination), Snickers has a new idea: if humans aren’t themselves when they’re hungry, maybe AI isn’t either. Enter Hungr.AI, a digital evol
Uber's Back-to-School Campaign Wants to Turn Gen Z Manifestations Into Reality (opens the original)
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ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5â8. The return to school is more than new stationery and a chance to catch up with friends. Teens across the U.S. also seize the moment as a fresh chance to put their hopes and dreams out into the universe. Uber teen accounts, a service that allows teenagers ages 13 to 17 to book their own rides and or
Athleta Puts Strong Women at the Heart of Its Comeback Effort (opens the original)
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ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5â8. While performance, progress, and power have often been framed through a male lens, a new campaign from Gap Inc.âs Athleta casts strong women to lead its comeback as it rebuilds after six straight quarters of sales declines. Directed by Laura Jane Coulson, âMy World. My Rulesâ features three wo
Marc Jacobs Turns a Handbag Mix-Up Into a New York Microdrama Mystery (opens the original)
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ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5â8. Marc Jacobs is turning a handbag mix-up between Rowan Blanchard and Jemima Kirke into a two-day chase across New York City, the latest chapter in its storytelling series, Question Marc. Billed as a detective story with a twist, the second series of Marc Jacobs’ microdramas follows the two actresses
AB InBev Toasts Beerâs Enduring Relevance as Sales Regain Fizz (opens the original)
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ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5â8. Whether itâs santé, prost, iechyd da, skÃ¥l, or yamas, if there is one custom that unites the world, it’s the meaningful clink of glasses with a resounding âcheers!â Ahead of International Beer Day on August 7, the worldâs largest brewer, AB InBev, is giving thanks to the age-old brew for b
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Top 500K sites
For Adweek, the outlet · Measured Aug 1, 2026
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