HeyJaredHunter McKinley
- Indexed articles, last 90 days
- 1
- Latest publication
- Sep 3, 2026
- Outlet visibility, for SCM
- Top 10M sites
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- Sep 3, 2026
Latest articles
Over $6 Billion Later, PE Is the Biggest Buyer of 1:1 Meetings (opens the original)
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Backtrack Co-Founder Hunter McKinley contends the biggest checks in B2B events—roughly $6.7B since 2024—are chasing scalable, data‑rich 1:1 meeting programs If you want to know where trade shows are headed, just follow the money. Private equity has led roughly $6.7 billion in disclosed deals (the real number is higher: neither the Millennium nor the Questex terms were made public, so two of the recent deals aren't counted at all). For event companies over the past two years—and if you actually r
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