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Helmi Yusof

Reporter · SG

Indexed articles, last 90 days
27
Latest publication
Oct 1, 2026
Outlet visibility, for The Business Times
Top 50K sites
Earliest in this view
Jul 8, 2026

Latest articles

  1. Article · Oct 1, 2026 · Helmi Yusof

    TWG Tea opens largest flagship at Changi Airport amid global expansion (opens the original)

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    The Singapore brand steps up its travel-retail push with sorbet, bonbons and a museum [SINGAPORE] TWG Tea is making a bigger bet on travellers. The home-grown tea brand has opened its largest flagship worldwide at Changi Airport Terminal 3, as it steps up expansion in airports, luxury hotels and other travel destinations. Spanning 2,700 sq ft in the departure transit area, the TWG Tea Gallery operates round the clock and houses the brand’s first museum, alongside its usual retail offering of tea

  2. Article · Sep 29, 2026 · Helmi Yusof

    Agatha Christie, murder and mystery at Singapore Writers Festival 2026 (opens the original)

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    From serial killers to locked-room mysteries, SWF 2026 investigates why crime fiction refuses to die [SINGAPORE] Agatha Christie has been dead for half a century, but murder mysteries remain very much alive. At this year’s Singapore Writers Festival (SWF), the Queen of Crime gets a session devoted to her enduring influence, alongside conversations about serial killers, locked-room mysteries and murder weapons. Crime and mystery form one of the defining threads of the festival’s 29th edition, whi

  3. Article · Sep 25, 2026 · Helmi Yusof

    How Louis Vuitton keeps its trunk-making heritage alive (opens the original)

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    Savoir Rever brings the maison’s evolving craft to Singapore SOME OF LOUIS VUITTON’S MOST extraordinary new trunks will be presented in Singapore this October. At the maison’s upcoming invitation-only Savoir Rever showcase at Allanbrooke Road in Sentosa, several pieces from the new High Trunks collection, introduced as part of Pharrell Williams’ men’s spring-summer 2027 collection, will be seen here for the first time. These are not shy objects. The Mother of Pearl Marquetry Courrier Lozine 110

  4. Article · Sep 24, 2026 · Helmi Yusof

    Grab CEO’s wife Chloe Tong on life with Anthony Tan and finding her purpose (opens the original)

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    The ACE Team Foundation co-founder opens up on how bullying, grief and motherhood have transformed her AS A TEENAGER, CHLOE TONG watched someone being bullied and did what most people do in this situation: nothing. “I was afraid of becoming a target,” she recalls. “I was also a people pleaser and I wanted to belong. I didn’t have the confidence to risk standing apart from the group.” It is not a flattering story – which may be why it’s so revealing. Tong doesn’t glorify her past or pretend that,

  5. Article · Sep 24, 2026 · Helmi Yusof

    Can Mark Shaw bring Singapore back to Orchard Road and the movies? (opens the original)

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    The third-generation cinema heir is betting on ‘experiences’ to keep both institutions relevant WHEN WE ARE WATCHING MOVIES, Mark Shaw is watching us. Is the audience responding? Are the seats comfortable? Is the image sharp? Is the sound crisp? And, crucially, is the popcorn good? After 34 years in the family cinema business – and a childhood spent watching everything from Jaws to Apocalypse Now before he was even 10 – the distinction between film lover and cinema operator is difficult to maint

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