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Harper Senff

Reporter · US

Indexed articles, last 90 days
2
Latest publication
Sep 10, 2026
Outlet visibility, for The Daily Tar Heel
Top 500K sites
Earliest in this view
Sep 1, 2026

Latest articles

  1. Article · Sep 10, 2026 · Harper Senff

    UNC Greg TikTok account makes everyday moments feel meaningful (opens the original)

    Excerpt · Neutral tone · English

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    Most UNC students don’t stop to admire their walk to class. They’ve done it too many times. They know the paths, the buildings and the crowds by heart. But on UNC Greg’s TikTok, @gregory.unc, those same ordinary moments become something else: cinematic snapshots of a college experience that students may not realize they’re living until they see it through someone else’s lens. UNC Greg is modeled after the original @gregory.nyc account on TikTok — whose creator is actually named Greg. Much like t

  2. Article · Sep 1, 2026 · Harper Senff

    Are influencer brands on the rise due to quality or personas? (opens the original)

    Excerpt · English

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    From Skims to Rhode, influencers and celebrities have turned their online followings into businesses, giving them something traditional brands spend years trying to build: an audience that already knows them. For an industry built on viral launches and online followers, the question is whether consumers are buying influencer’s products — or the influencer selling it. “I think that the hype covers up the quality,” Blythe Jaworsky, a sophomore at UNC who interned with the clothing brand Eddy, said

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