HeyJaredGraeme Moran
- Indexed articles, last 90 days
- 1
- Latest publication
- Sep 17, 2026
- Outlet visibility, for Drapers
- Top 1M sites
- Earliest in this view
- Sep 17, 2026
Latest articles
Preparing for peak: Drapers’ research reveals how consumers actually shop in 2026 (opens the original)
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How do your shoppers really prefer to shop in 2026? Is it on your app? In bricks and mortar stores? Or is it with the help of AI agents via Chat GPT? Drapers’ exclusive consumer research report has all the answers. We surveyed 2,000 real UK consumers to reveal a fashion shopper that is more analytical; paths to purchase that are more fragmented; and an evolution in consumer behaviours that are increasingly influenced by AI. Split across Gen Z (adults aged 18-19), millennials (aged 30-45) and Gen
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Top 1M sites
For Drapers, the outlet · Measured Aug 1, 2026
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