HeyJaredGini Dietrich
- Indexed articles, last 90 days
- 4
- Latest publication
- Jul 28, 2026
- Outlet visibility, for Spin Sucks
- Top 10M sites
- Earliest in this view
- Jul 7, 2026
Latest articles
How to Defend Your Marketing Budget in Language the CFO Actually Speaks (opens the original)
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Gini Dietrich shows you how to defend your marketing budget by translating your work into the four numbers the CFO already runs the business on The post How to Defend Your Marketing Budget in Language the CFO Actually Speaks first appeared on Spin Sucks.
The PESO Model® Diagnostic: How HubSpot Turned Owned Media Into a Moat (opens the original)
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Gini Dietrich runs HubSpot through the PESO Model® Diagnostic—how owned media became a moat that survived losing 75% of its blog traffic to AI. The post The PESO Model® Diagnostic: How HubSpot Turned Owned Media Into a Moat first appeared on Spin Sucks.
How to Show Up Inside the Answer: A Visibility Engineering Playbook (opens the original)
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Gini Dietrich shares a visibility engineering playbook with five moves to build the infrastructure that gets your brand found, trusted, and cited in AI answers. The post How to Show Up Inside the Answer: A Visibility Engineering Playbook first appeared on Spin Sucks.
CMOs Don’t Have an Influence Problem. They Have an Operating System Problem. (opens the original)
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Gini Dietrich describes why CMOs are losing C-suite influence—and why the missing operating system, not short-term thinking, is the real cause. The post CMOs Don’t Have an Influence Problem. They Have an Operating System Problem. first appeared on Spin Sucks.
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Top 10M sites
For Spin Sucks, the outlet · Measured Aug 1, 2026
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