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- Indexed articles, last 90 days
- 10
- Latest publication
- Sep 23, 2026
- Outlet visibility, for eMarketer
- Top 5M sites
- Earliest in this view
- Aug 11, 2026
Latest articles
TikTok Shop’s $23 billion surge is forcing big name brands to rethink commerce (opens the original)
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TikTok Shop's rapid growth is attracting prestige retailers who are now making the leap onto the platform. TikTok Shop launched in the US in September 2023 as a marketplace built for the kind of products that convert on a five-second video. Its algorithm made it a deceptively effective discovery engine, and personal accessories and household items became its top-selling categories. By 2026, that discovery engine has scaled into something premium brands and fashion retailers can no longer ignore.
Chief discoverability officer says 'use AI search tools like a customer, not an executive' (opens the original)
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A ski trip planning session turned into a case study in how fast AI-driven discovery has taken hold, our chief content officer Vladimir Hanzlik told the audience at EMARKETER’s Future of Digital summit. Sitting around the table with friends and family, phones out on Gemini, his group booked resorts, hotels, and ski schools in a matter of hours. "What really struck me is that if you didn't turn up in those LLM recommendations, if you didn't show up in Claude or Gemini, there'll be literally zero
Retail's AI reckoning: Why the next wave of commerce may split between platforms and retailers (opens the original)
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Agentic commerce has moved from buzzword to balance sheet, and the numbers prove it. At EMARKETER’s Future of Digital Summit this week, EMARKETER analyst Sky Canaves led a panel with Bluefish CEO Alex Sherman, WPP Enterprise Solutions' Molly Schonthal, and the IAB's Caroline Giegerich who laid out the scale of the shift. Where that growth lands is the surprise as retailer-owned assistants take the larger share. "More than half of these sales are not coming from the big AI platforms, the ChatGPTs
Why B2B marketers need a context layer, not just AI agents (opens the original)
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For the modern B2B marketer, the AI revolution can often feel less like a streamlined future and more like a high-stakes construction experiment. While the market is teeming with tech companies offering task-oriented "marketing agents" designed to automate isolated workflows, specialist marketing solutions providers say the industry is solving the wrong problem. Sandeep Menon, co-founder and CEO of agentic marketing platform Auxia and former vice president of marketing for payments at Google, ar
The US Open’s creator-first formula for brand success (opens the original)
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For decades, brand visibility at the US Open tennis championship meant courtside signage, broadcast ads, and athlete endorsement deals. That formula is being rewritten to consider when and how creators enter the pictures, according to John Hu, co-founder of Stan, A tech company serving 90,000 creator-entrepreneurs and influencers. The old model treated creators as an amplification layer: Build the campaign, then hire influencers to post about it. Hu says that sequence is backwards. "Creators are
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For eMarketer, the outlet · Measured Aug 1, 2026
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