HeyJaredFelicity Fellows
- Indexed articles, last 90 days
- 2
- Latest publication
- Aug 11, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Aug 7, 2026
Latest articles
Generative IP: A New Model For Brand Growth (opens the original)
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Felicity Fellows is the Co-Founder and Chief Strategy Officer of STAN. For decades, brand growth was fueled by buying attention through mass media, celebrity endorsements and large-scale campaigns designed to capture audiences. But in a world of infinite content, attention alone is no longer enough. Now the competitive advantage is turning passive consumers into passionate superfans. That emotional connection has measurable commercial value. In fact, according to Ogilvy’s "Fandom Flux" report, 7
Generative IP: A New Model For Brand Growth (opens the original)
Read excerpt
Felicity Fellows is the Co-Founder and Chief Strategy Officer of STAN. For decades, brand growth was fueled by buying attention through mass media, celebrity endorsements and large-scale campaigns designed to capture audiences. But in a world of infinite content, attention alone is no longer enough. Now the competitive advantage is turning passive consumers into passionate superfans. That emotional connection has measurable commercial value. In fact, according to Ogilvy’s "Fandom Flux" report, 7
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Top 5K sites
For forbes.com, the outlet · Measured Aug 1, 2026
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