HeyJaredEshika Chopra
- Indexed articles, last 90 days
- 43
- Latest publication
- Oct 1, 2026
- Outlet visibility, for Adgully
- Top 500K sites
- Earliest in this view
- Jul 11, 2026
Latest articles
Realme’s Francis Wong on turning fandom into marketing might with Harry Potter edition (opens the original)
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For a franchise like Harry Potter, fandom has never been limited to films, books or merchandise. For many, it is tied to childhood memories, favourite characters, Hogwarts houses and a sense of identity that has stayed with them for years. That makes bringing the franchise into a product category like smartphones a more complicated exercise than simply putting a familiar logo on a device. realme’s Harry Potter Edition of the 16 Pro 5G attempts to make the fandom part of the product itself, from
Decoding the shifting alco-bev festive marketing playbook (opens the original)
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India’s festive calendar is becoming an increasingly important commercial window for the alco-bev industry, even as the way consumers drink and the way brands can market to them continues to change. Diwali, weddings, parties and the broader October-December celebration cycle create a concentration of social occasions, gifting and premium consumption that brands cannot afford to ignore. In 2025, India’s total beverage alcohol volumes grew by around 4%, according to IWSR, making it one of the stro
Trendspotting: Another Govt-media face-off; Rom-com throwbacks, Award-show feels; Period talk (opens the original)
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Marketing increasingly finds itself in the middle of conversations that audiences are already having. A film promotion can borrow from decades of rom-com nostalgia, an award ceremony can find its most shareable moment in a spouse’s reaction, and a neighbourhood cricket match can become the setting for a conversation around period stigma. Elsewhere, a regional film can take a deeply local tradition to a global stage, while a single character look can give fans enough material to start decoding a
AI, authenticity & trust: Anukool Kumar on how Tinder is building the next dating experience (opens the original)
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There is something quietly ironic about dating in 2026. There have never been more people to meet, more ways to start a conversation or more technology helping us decide who might be worth our time. And yet, for many young Indians, the question is no longer how many people they can meet. It is whether any of those interactions can actually mean something. That tension runs through Match Group’s Human Connection Survey. Thirty-five per cent of Indian singles say they feel lonely often or always,
Voice meets business: Motorola’s Ipshita Chowdhury on building influence as a woman marketer (opens the original)
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Marketing has changed dramatically since Ipshita Chowdhury, Marketing Head, Motorola India, began her career in the early 2000s. The funnel that once defined brand building has been disrupted; consumers are discovering brands on their own terms, and technology has moved from being an enabler to becoming central to how marketers think, create and connect. Yet, for Chowdhury, some things remain non-negotiable: understand the business, know your consumer and, above all, have the confidence to bring
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