HeyJaredErin Boudreau
- Indexed articles, last 90 days
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- Sep 14, 2026
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3 AI Governance Lessons from Editor & Publisher’s Ethical AI Certification (opens the original)
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As publishing organizations find more ways to use AI, they also need clear policies and practices to ensure the technology is used responsibly. That was the challenge Editor & Publisher wanted to address as AI became a larger part of its own operations. Since the company covers technology’s impact on media, E&P felt a responsibility to lead by example and became the first publisher to achieve AAM’s Ethical AI Certification, putting its AI policies and practices through an independent review. Dur
DoorDash Advances Transparency in Incrementality Measurement with AAM Certification (opens the original)
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As commerce media continues to grow and mature, advertisers want greater consistency across networks and stronger evidence that their investments are driving business outcomes. The ANA's Retail Media Measurement Standardization report found that 55% of advertisers identify lack of standardization as the number one barrier to retail media investment. Since commerce media networks often use different measurement methodologies, transparency into how campaign results are determined is an important s
New Retail Media Measurement Report Highlights Need for Industry Standardization and Assurance (opens the original)
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Retail and commerce media continue to grow, with ad spend expected to exceed $100 billion by 2028. But as the market matures, growth is slowing as challenges emerge including lack of measurement standardization across networks. In a survey of Association of National Advertisers (ANA) members, 55% of marketers cite lack of standardization as their number one barrier to evaluating performance. Without industry-wide implementation of measurment standards, definitions and reporting, comparability of
The AI Reckoning: 3 Insights into What Media Companies are Really Doing with AI (opens the original)
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Conversations around AI are constantly changing. Publishers are focused on where AI can create value, how to implement it responsibly and how to adapt when AI is changing how content is discovered. During a recent A Media Operator webinar, AMO’s Jacob Donnelly and AAM’s Scott Cunningham discussed how these three shifts are impacting media. Many publishers are shifting from AI experimentation to focus on AI’s measurable value, operational efficiencies and new revenue opportunities. “Publishers ha
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