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Emily Yepes

Reporter

Indexed articles, last 90 days
2
Latest publication
Sep 16, 2026
Outlet visibility, for Printing Impressions
Top 5M sites
Earliest in this view
Sep 2, 2026

Latest articles

  1. Article · Sep 16, 2026 · Emily Yepes

    Every Salesperson Needs This Discovery Skill (opens the original)

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    Your reps already know the rule: talk less, ask more. But "ask better questions" is where the training usually stops, and where reps get stuck. Here's the real problem: prospects don't ask questions in a vacuum. When a buyer opens with "give me your pitch" or "what's your turnaround on a job like this," there's a whole story behind it your rep can't see yet. Answer too fast and you can talk yourself right out of a deal, even when you're the right fit. Take capacity. A prospect asks how big your

  2. Article · Sep 2, 2026 · Emily Yepes

    Why You Should Never Quote Without Discovery (opens the original)

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    If your sales team constantly hears, "Your price is too high," it's worth asking a different question: Is price really the problem? In the printing industry, it's easy to believe you're selling a commodity. Buyers ask for quotes, compare bids, and talk about price from the very first conversation. Before long, many salespeople start behaving as though the only way to win is to be the cheapest. The reality is that price is usually the easiest reason for a buyer to give. But it’s not necessarily t

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Top 5M sites

For Printing Impressions, the outlet · Measured Aug 1, 2026

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