HeyJaredEmily Gallagher
- Indexed articles, last 90 days
- 4
- Latest publication
- Sep 24, 2026
- Outlet visibility, for eMarketer
- Top 5M sites
- Earliest in this view
- Sep 9, 2026
Latest articles
Cyber Week will show how well retailers have adopted AI (opens the original)
Read excerpt
This year's Cyber Week will be a true test of how retailers have incorporated AI into their shopping experience. Some 69% of US consumers plan to use AI while shopping this holiday season, according to Impact. Finding deals, comparing prices, and summarizing promotions tied as the top use cases. Shoppers also plan to use AI for product recommendations, review summaries, and local inventory checks. That places AI at the center of Cyber Week’s defining challenge: Retailers need to stand out during
For Ogilvy, AI is a creative tool, not the creative (opens the original)
Read excerpt
AI can generate hundreds of ideas, produce countless variations of an ad, and churn out storyboards in a matter of seconds. But speed and abundance do not produce work that connects with people. That distinction is shaping how Ogilvy approaches AI. Carol Reed, global chief innovative officer at the agency, laid out the thinking at EMARKETER's Future of Digital summit last week. Reed sees that focus on automation as too narrow, particularly for creative and strategic work. The question is not how
As commerce media seeks a bigger media role, brands need a reason to give one (opens the original)
Read excerpt
Commerce media has ambitions beyond the bottom of the funnel. But expanding into CTV, social, and the open web does not automatically make it a full-funnel channel. That was one of the central discussion topics at EMARKETER’s Future of Digital summit last week. Commerce signals can help advertisers understand and reach consumers well before they are ready to buy. But brands already have direct relationships with search engines, social platforms, video providers, and publishers. Commerce media ne
Gen Z Travel is about transformation, but marketers still have to make the math work (opens the original)
Read excerpt
Gen Z wants to travel, and they are willing to prioritize it. But strong demand doesn’t mean that younger travelers have unlimited budgets. Some 93% of Gen Z respondents either had a summer trip planned or intended to take one in 2026, according to Bank of America Institute data. Gen Z travel spending was also up roughly 8.5% YoY through June, per Bank of America, outpacing growth among other generations’ travel-related expenditures. But there is an important caveat: Hotel transaction growth has
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
Top 5M sites
For eMarketer, the outlet · Measured Aug 1, 2026
Website popularity band, not a count of readers or article views.
About this data
Counts cover the work we have indexed. Tone needs enough text and a confident classification. Excerpts and episode notes are not full articles or transcripts.
Identity or attribution wrong? Suggest a correction.