HeyJaredElizabeth Crawford
STORY ANGLES - Focuses on market impact: Stories often analyze industry trends, consumer behavior, and financial implications for businesses. - Emphasizes regulatory implications: Coverage includes scrutiny of advertising claims, packaging laws, and voluntary industry standards.
- Indexed articles, last 90 days
- 5
- Latest publication
- Aug 31, 2026
- Outlet visibility, for BeverageDaily
- Top 5M sites
- Earliest in this view
- Jul 7, 2026
Latest articles
Raising the functional beverage bar: Drinks are becoming more specific and creative (opens the original)
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From simple “functional” and “hydration” claims to more complicated body-, brain- and mood-boosting callouts, added-benefits have become table stakes for beverages as consumers increasingly eschew empty calories and look to make every sip count. According to new research from the trend tracking and market research firm Spate, the popularity of the term “functional beverage” across Google, TikTok and Instagram grew a staggering 491.8% year-over-year, qualifying the trend as having “medium popular
PepsiCo, Coca-Cola, Hershey & more drop into the spirit of Halloween with FOMO-inducing launches (opens the original)
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Halloween used to be all about candy, but increasingly some of the buzziest seasonal products are beverages with brands borrowing from drop culture, including using scarcity, limited availability, distinctive packaging and serial marketing campaigns, to expand the holiday into an entire season for collecting coveted releases. This week, Coca-Cola introduced Fanta’s Haunted Universe, an original Halloween entertainment world that promises new “stories, content, experiences and surprises throughou
Matcha made easy: Startups turn ritual into routine with convenient formats (opens the original)
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Matcha’s vivid green color, health halo and ability to play well with myriad flavors has catapulted it near the top of the list for photogenic and functional beverages, but the drink’s traditional preparation is stymieing its move from niche to mainstream – and creating a booming market opportunity for problem-solving CPG players. In recent years, matcha has emerged as a staple at cafés that position it as a premium alternative to coffee – helping the ingredient’s global market value reach an es
Protein’s single note is getting old – what is its next verse? (opens the original)
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The intensifying drum beat of ‘more, more, more’ that propelled protein’s rise in recent years may no longer be enough to protect the ingredient’s premium place – prompting manufacturers to rethink how they frame the macronutrient to cut through the cacophony of claims and competing consumer priorities. Rather than focusing primarily on concentration, purity and price, manufacturers are beginning to highlight benefits, which may require reformulating products to include different types of protei
Walmart debunks 3 myths that deter emerging brands (opens the original)
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With 4,600 stores nationwide, roughly 600 Sam’s Club warehouses and a rapidly expanding ecommerce platform, Walmart touches more American grocery shoppers than any other retailer, and yet many emerging manufacturers eliminate Walmart from their retail strategy before ever pitching a buyer. All too often, the knee-jerk reaction to dismiss distribution through Wamart is based on longstanding assumptions about the retailer’s distribution requirements, impact on premium positioning and shopper demog
Publishing over time
Last 90 days. Choose a month to open its work.
Recurring subjects
Named in the text we hold. One piece can cover several.
Audience
Top 5M sites
For BeverageDaily, the outlet · Measured Aug 1, 2026
Website popularity band, not a count of readers or article views.
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