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David Rule

Reporter

Indexed articles, last 90 days
44
Latest publication
Oct 1, 2026
Outlet visibility, for Freshplaza
Top 500K sites
Earliest in this view
Jul 7, 2026

Latest articles

  1. Article · Oct 1, 2026 · David Rule

    “A lot of my work is directly with growers I’ve known for over ten years.” (opens the original)

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    Robert Kent of Kent Exports says strong demand is driving a busy season for Western Australian strawberries, which he moves into Asian markets through a network built up over years of working on the ground in the region. Kent works in conjunction with AusFresh Exports with multiple WA growers, placing their fruit into Asia. AusFresh's Nick Paterniti is on the ground with the growers daily, working on programs and packing. His strongest markets are Singapore and Malaysia, with supply also going i

  2. Article · Sep 30, 2026 · David Rule

    Australian melon industry to gather in Townsville (opens the original)

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    The Australian melon industry will gather in Townsville from 7 to 9 October for the 2026 Australian Melon Conference, with a field day in nearby Ayr, and Melons Australia CEO Johnathon Davey says it is shaping up to be one of the most significant events the industry has run in years. It is the first standalone conference in eight years, and interest has already outstripped expectations. "We were hoping for 200; that was where we based our numbers," Davey says. "From my read on where we are, we'v

  3. Article · Sep 29, 2026 · David Rule

    Blemishes bring downgrade for citrus grower (opens the original)

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    For Sunraysia citrus grower Justin Kassulke of Cross Farm, this season has been a frustrating one: the fruit is excellent to eat, but too much of it is being marked down for reasons that have nothing to do with quality. Kassulke grows about 35 hectares of citrus, a mix of navels, mandarins and grapefruit, and says a high-blemish year has left him with a lot of downgraded fruit. "We've sort of had a high-blemish year, so a lot of marks on the fruit, a lot of downgraded fruit," he says. "But look,

  4. Article · Sep 28, 2026 · David Rule

    Non-destructive scanner aims to cut waste in fruit (opens the original)

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    Daniel Pelliccia, founder of Rubens Technologies, says the company's non-destructive fruit scanner is designed to solve a costly problem in the packhouse: the waste, lost time, and poor decisions that come with cutting fruit open to test it. "The primary issue is solving the waste associated with fruit testing," Pelliccia says. "There are two types. One is making poor decisions because you don't collect enough data. The second is if you collect data, you're actually wasting fruit with convention

  5. Article · Sep 25, 2026 · David Rule

    China brand launch looks to Moon Festival for inspiration (opens the original)

    Excerpt · Positive tone · English

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    After the success of its program in the United States, Pinnacle Fresh is looking to carry that momentum into Asia with a new premium brand built around one of the region's biggest celebrations. The brand, Citrus Moon, is timed to the Moon Festival, which falls in late September or early October each year and is second only to Lunar New Year in the Chinese calendar. Pinnacle's Daniel Newport says the festival's timing suits the company's season perfectly. "Late September, early October is prime t

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