HeyJaredDarius Fisher
- Indexed articles, last 90 days
- 2
- Latest publication
- Sep 23, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Jul 31, 2026
Latest articles
How AI Search Is Rewriting Your Brand's First Impression (opens the original)
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Darius Fisher is cofounder and CEO of Status Labs, a leading authority in digital reputation strategy. For years, a company’s digital first impression was usually the primary page of Google search results. The goal of reputation management was controlling that page and ensuring it provided the most well-rounded picture of a company’s existence. That goal hasn’t gone away. However, in 2026, a growing share of first impressions are formed not by a list of search engine results a person evaluates t
The CEO's Reputation Is The Company's Reputation (opens the original)
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Darius Fisher is cofounder and CEO of Status Labs, a leading authority in digital reputation strategy. There's a pattern we've seen at my digital reputation management firm over and over: A company's reputation is excellent, and its CEO's digital presence is a disaster. Or, we see the reverse: An executive has carefully cultivated a strong personal brand, but their company's search results are a mess. The two are inseparable, and treating them as separate problems is one of the most expensive mi
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Top 5K sites
For forbes.com, the outlet · Measured Aug 1, 2026
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