HeyJaredDanny Goodwin
- Indexed articles, last 90 days
- 5
- Latest publication
- Sep 9, 2026
- Outlet visibility, for Search Engine Land
- Top 500K sites
- Earliest in this view
- Aug 21, 2026
Latest articles
Jessica Bowman: SEO can't win AI visibility alone (opens the original)
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Jessica Bowman has spent more than 20 years figuring out how to make SEO work inside large organizations. Now she thinks AI is turning visibility into a challenge that SEO – and even marketing – can’t solve alone: Bowman didn’t set out to build a career in SEO. She was working at Enterprise Rent-A-Car in user experience and project coordination when her role was eliminated. While looking for another position inside the company, a product manager gave her an assignment: Figure out this thing call
Google's top ranking factors, according to 131 SEO professionals (opens the original)
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Backlinks ranked as Google’s second most important ranking factor in a new survey of 131 SEO professionals conducted by Zyppy. Relevance ranked first, and content quality ranked third. Backlinks ranked No. 2. Although Google’s Gary Illyes has said links are not among Google’s top three ranking signals, 54.8% of respondents selected backlinks as one of the three most important factors. Only relevance ranked higher at 57.1%. Search intent ranked first. Search intent match received the highest rati
Lily Ray on why shortcuts rarely win in SEO or AI search (opens the original)
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Early in Lily Ray’s SEO career, her CEO offered her a deal: Get the company to No. 1 in Google, and he’d buy her a drum set. This was around 2011. Ray had discovered that buying links worked. Really well. So she kept buying them. The company had gone from ranking second, third, or fourth for nearly every keyword it cared about to being gone from the search results. More than a decade later, Ray is watching people experiment with generative AI, automated content, and GEO tactics. Ray stumbled int
Google avoids AdX breakup in ad tech antitrust case (opens the original)
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A federal judge rejected the U.S. Justice Department’s bid to force Google to sell its AdX advertising exchange. Google is allowed to keep the business despite an earlier ruling that it illegally monopolized parts of the publisher advertising technology market. The decision leaves Google’s antitrust liability intact but rejects the DOJ’s request for a court-ordered divestiture. Court ordered behavioral remedies. U.S. District Judge Leonie Brinkema declined to require Google to sell AdX, the mark
Duane Forrester: AI is rewriting SEO, but the mission is the same (opens the original)
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Duane Forrester has watched search evolve from the days of meta keyword stuffing and penny clicks through mobile, personalization, “(not provided),” AI, and LLMs. After more than 25 years in the industry, including a decade at Microsoft, Forrester believes search is entering another foundational shift. To him, it feels a lot like the industry’s earliest days. In our conversation for Search Engine Land’s 20th anniversary, Forrester reflected on the moments that shaped search, what he learned from
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Top 500K sites
For Search Engine Land, the outlet · Measured Aug 1, 2026
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