HeyJaredDaniel Morrison
- Indexed articles, last 90 days
- 5
- Latest publication
- Sep 28, 2026
- Outlet visibility, for Pro Remodeler
- Top 10M sites
- Earliest in this view
- Jul 15, 2026
Latest articles
How AI Wrecked Remodeling (opens the original)
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Ben Bogie says "holy shit" a lot more than he used to. The director of building science at Building Performance Cooperative in Newtown, Connecticut, has been building AI systems into his company's field operations for the past year. He is not an evangelist. He is a building scientist whose brother works in theoretical computing, which means he approaches new tools the way he approaches new building assemblies: test them, understand how they fail, then decide. That method wreaks havoc on belt san
Strong Housing Demand, Real Headwinds (opens the original)
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Somewhere in the data released this spring, there is a single number that explains the remodeling market better than almost any other: 11.2%. That is the share of American households that relocated in 2024, according to the American Community Survey. It is the lowest residential mobility rate on record. Fewer people moved last year, as a share of the population, than at any point since the government began tracking this figure. Homeowners were especially rooted in place: their mobility rate drop
Women at WiRC: Who Moved My Cheese? Managing Change in Remodeling (opens the original)
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At a recent Women in Residential Construction Conference, Allison Guido, the president of Almar Building & Remodeling in Hanover, Massachusetts, spoke about the "Who Moved My Cheese?" effect. The topic comes from a book of the same name, and Allison walks us through the story of the four central characters' different attitudes toward changing conditions. The “moving cheese” in her story was a new sales strategy based on information she gleaned from Pro Remodeler's Pinnacle Experience in 2024 (Th
How AI is Forcing Home Improvement to Get Honest About Pricing (opens the original)
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When I was remodeling in the nineties, I always talked budget up front. I needed to know what a client was willing to spend before I could design something worth building. Most of my leads came from referrals, traditional marketing, and the Yellow Pages, that giant book of phone numbers that was the first place anyone looked when they needed a dentist, a dog walker, or a dendrologist—not that many people were looking for dendrologists in those days. The internet changed all that. AI is changing
Do Solar-Powered Attic Fans Work? (opens the original)
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Solar-powered attic fans have an undeniable appeal. Peter Yost, building enclosure consultant with Building-Wright and my old partner at Green Building Advisor, put it well: "They're really cool because if you wanna move air through the attic when the sun is shining, when it's also hot up there, it's like, hey, you get the energy when you need it." Peter and I first dug into this topic together back at GBA in 2009. He wasn't exactly a "fan" then. After revisiting it recently, not much has change
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