HeyJaredCynthia Ferngren
- Indexed articles, last 90 days
- 2
- Latest publication
- Sep 1, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Jul 28, 2026
Latest articles
Your Brand Can't Target Its Way Into Being Loved (opens the original)
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Cynthia Ferngren, President & Founder, Brandsol Agency. Many founders come to me with impressive dashboards. The targeting is precise, the funnel is optimized and the cost per acquisition is defensible. And yet, something often feels wrong: Nobody ends up truly loving the brand. When a brand is not loved, customers arrive, compare and leave the moment a competitor undercuts the price. The founder usually assumes the answer is better targeting. It almost never is. After 25 years and more than 1,0
Why Your Brand's Gatekeeping Could Be Your Greatest Asset (opens the original)
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Cynthia Ferngren, President & Founder, Brandsol Agency. After 20 years working with large brands, I've watched a pattern repeat itself: A brand builds cultural capital through curation and taste, then realizes it can monetize that capital by lowering barriers. Access becomes transactional instead of earned. Cultural meaning dissolves. And the brand wonders why customers no longer care. The uncomfortable truth? Some gates exist for a reason. Gatekeeping has become a dirty word in business. We've
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Top 5K sites
For forbes.com, the outlet · Measured Aug 1, 2026
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