HeyJaredColin Sinclair McDermott
- Indexed articles, last 90 days
- 4
- Latest publication
- Sep 8, 2026
- Outlet visibility, for Printing Impressions
- Top 5M sites
- Earliest in this view
- Jul 13, 2026
Latest articles
Escaping the Commodity Trap With Substrates (opens the original)
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I recently sat down with the founders of Pitch Black Printing Co. for an episode of my podcast. They operate out of Reno’s historic brewery district - a gritty, artisan-heavy neighbourhood where they’ve spent a decade carving out a niche that blends fine art reproduction with commercial print. During our conversation, one of the owners described a specific project that perfectly illustrates the power of tactile sales: their own wedding stationery. Instead of standard cardstock, they used cork pa
Moving Beyond the Commodity Trap (opens the original)
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Showing the behind-the-scenes tactile process like foiling, embossing, or letterpress on social media converts digital observers into physical print buyers more effectively than static images. I was chatting with a printer recently who was super excited about a specific embossed job. The printing was the easy part. The value — the reason it stood out — was the raised detail, the weight of the card, and the sheer tactile nature of the finish. He wasn't just selling printed card; he was selling th
The Client Divorce Policy (opens the original)
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We’ve all been there. It’s 5:30 PM on a Friday, the production floor is finally quiet, and that one client - you know the one - calls to ask for a 'quick' change on a job they’ve already squeezed you to the bone on. Your heart sinks. You take the call because, in our industry, we’re conditioned to think every job is a good job. We’re so focused on keeping the presses running and the cash flowing that we end up shackled to clients who drain our energy, demoralize our staff, and turn the dream of
10 Fixes That Will Stop Your Clients Slipping Away (opens the original)
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It’s not bad service that costs most printers business; it’s being invisible when it matters. Clients don’t leave because you messed up. They leave because someone else showed up first. Below are 10 hard-earned lessons (and fixes) all rooted in real conversations I’ve had with print business owners and their teams in recent months. If you want more repeat work, better clients, and less ghosting, this list is for you. You weren’t forgotten because you weren’t good. You were forgotten because you
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