HeyJaredChristopher Wood
- Indexed articles, last 90 days
- 15
- Latest publication
- Sep 16, 2026
- Outlet visibility, for eMarketer
- Top 5M sites
- Earliest in this view
- Jul 9, 2026
Latest articles
Future of Digital keynote: How marketers are preparing for the intelligence revolution (opens the original)
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AI is rewriting the shopping journey, and marketers have to follow it. That means watching how brands show up in large language models (LLMs), and how they engage customers arriving through AI-driven searches. This is the “intelligence revolution.” “The intelligence age is gaining steam,” said Stephanie Paterik, vice president of insights at EMARKETER, in her keynote presentation at this week's Future of Digital Summit, a yearly event based on insights highlighted in our just-released Future of
The role countdowns and other email features will play for retailers this holiday season (opens the original)
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Retailers looking to boost impressions and sales during the holiday season should consider using interactive email features, especially countdown timers, industry leaders say. Interactive features in marketing emails are winning a greater share of email impressions, especially during the holidays, according to Validity data. Retailers can gain impressions through the holiday and engage holiday shoppers with a countdown animation. “As you go through Black Friday and Cyber Monday, lots of the deal
NY Jets and Outfront help brands engage fans on their gameday journey (opens the original)
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Jets sponsors no longer stop at the stadium gates. The New York Jets partnered with Outfront Media this summer to connect in-stadium sponsorships with out-of-home (OOH) inventory in key locations beyond MetLife Stadium, the team's home field. "Our fans are at the heart of everything we do, and our partnership with Outfront creates new opportunities to connect with them in meaningful ways especially as we get back to football," said Jeff Fernandez, senior vice president of business development an
Marketers prioritizing transparency lead the shift to independent mobile partners (opens the original)
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Advertisers and agencies are shifting budgets to independent mobile partners, choosing transparency over the reach of “walled garden” tech giants. Nearly two-thirds (63.9%) of marketers at brands and agencies said they reallocated mobile advertising budgets from walled garden giants to independent partners in the past 12 months, according to a new survey conducted by EMARKETER in collaboration with Datum Intelligence. The independents are gaining share in a market that is still expanding. Market
Fossil found success tapping the right holiday shoppers on travel media (opens the original)
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Gift-giving travelers are an increasingly captive audience for brands this upcoming holiday season. Watch and accessories brand Fossil tapped into this group successfully last year, and more brands will likely follow as travel media networks mature. While travel media’s share of commerce media is declining due to a concentration of endemic travel brands, according to EMARKETER analysis, Fossil’s positive results indicate that travelers are open to shopping, especially around the holidays and oth
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For eMarketer, the outlet · Measured Aug 1, 2026
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