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Christopher Cicchiello

Reporter

Indexed articles, last 90 days
35
Latest publication
Sep 29, 2026
Outlet visibility, for Adweek
Top 500K sites
Earliest in this view
Jul 6, 2026

Latest articles

  1. Article · Sep 29, 2026 · Christopher Cicchiello

    Former CMO Rodney Rambo Had Nothing To Do With Converse’s Controversial Ad. He Still Got Death Threats. (opens the original)

    Excerpt · Critical tone · English

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    ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. The threats started pouring into former Converse CMO Rodney Rambo’s phone on a Friday morning. He had departed the company in January, and had nothing to do with the widely-condemned ad that featured Kpop star Karina in a white skirt, holding a pair of new Chuck 70 X sneakers, and lit in a way tha

  2. Article · Sep 25, 2026 · Christopher Cicchiello

    Dave & Buster’s Hires New Agencies to Get More People Into Its Locations (opens the original)

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    ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. After posting falling sales for the 13th consecutive quarter, Dave & Buster’s has appointed two agencies of record tasked with making the 45-year-old brand relevant. Gut has been named creative AOR and Mediaplus is media AOR. Both participated in a pitch process featuring the incumbents. Deloitte

  3. Article · Sep 24, 2026 · Christopher Cicchiello

    Gut Holds Onto Tim Horton’s Creative Account in Competitive Review (opens the original)

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    ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Gut has retained the Canadian creative account for Tim Hortons, the Canadian-based coffeehouse, ADWEEK has learned. “We’re thrilled to continue our partnership with Tim Hortons, which has been a part of Gut Toronto’s story from the very beginning,” Gut Toronto’s CEO, Ryan O’Hagan said in

  4. Article · Sep 17, 2026 · Christopher Cicchiello

    How Every Man Jack Is Trying to Redefine Modern Masculinity (opens the original)

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    Consumers only see polished advertisements. What they don’t see is the meticulous research that goes into creating campaigns, said Kim Dao, head of marketing at men’s grooming and personal care brand Every Man Jack. At ADWEEK’s Brandweek event, Dao explained how the brand has reworked who its audience is, including a recent campaign with NFL quarterback Baker Mayfield that had surprising results, she said. “As a marketer, you can get scrappy—what stories does your brand want to tell?â€

  5. Article · Sep 17, 2026 · Christopher Cicchiello

    Christopher Cicchiello (opens the original)

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    Christopher Cicchiello is ADWEEK's agencies reporter. Previously, he was on the breaking news assignment desk at NBC News in Washington D.C., where he earned an Emmy nomination for his 2024 election coverage. His byline has appeared in NBC News, TODAY, Quincy News, The Times Union, and The Daily Orange. The brand’s head of marketing laid out a new approach to finding its audience. Gold House co-founder Bing Chen explains why brands should consider not trying to be everything, everywhere, all a

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