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Chih-Han Yu

Reporter · US

Indexed articles, last 90 days
3
Latest publication
Sep 30, 2026
Outlet visibility, for forbes.com
Top 5K sites
Earliest in this view
Jul 16, 2026

Latest articles

  1. Article · Sep 30, 2026 · Chih-Han Yu

    AI Investments Should Focus On Value Creation Over Token Utilization (opens the original)

    Excerpt · Neutral tone · English

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    Dr. Chih-Han Yu is the CEO and co-founder of Appier, an AI-native agentic-AI-as-a-service (AaaS) company. ​This spring, a term briefly took hold in Silicon Valley: tokenmaxxing. The idea was simple. Many were trying to push token consumption as high as possible and treat usage volume as a proxy for AI adoption. Watching those conversations unfold, one question kept coming to mind for me: Does using more tokens mean producing more value? Think of an AI agent as an employee and tokens as its salar

  2. Article · Aug 28, 2026 · Chih-Han Yu

    Brands Are Built For Humans. What Happens When Buyers Are Algorithms? (opens the original)

    Excerpt · Positive tone · English

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    Dr. Chih-Han Yu is the CEO and co-founder of Appier, an AI-native agentic-AI-as-a-service (AaaS) company. Everything most companies know about brand building is rooted in human psychology: emotion, identity, aspiration, narrative. The craft of building a great brand lies in resonating with people, and the best brand teams have spent decades getting extraordinarily good at it. While those skill sets still matter for human consumers, the audience is changing. During Cyber Week 2025, AI-driven traf

  3. Article · Jul 16, 2026 · Chih-Han Yu

    The Next Phase Of Enterprise AI Belongs To Systems That Can Act (opens the original)

    Excerpt · English

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    Dr. Chih-Han Yu is the CEO and co-founder of Appier, an AI-native agentic-AI-as-a-service (AaaS) company. Enterprise software is entering a new phase, and most companies are still thinking about it the wrong way. For the past two years, the focus has been on what AI can do—faster outputs, better interfaces, more capable copilots. But that framing misses the real shift. The change is not about capability as much as it is about execution. For more than a decade, I've built AI into the core of how

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Top 5K sites

For forbes.com, the outlet · Measured Aug 1, 2026

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