HeyJaredCheenu Agarwal
- Indexed articles, last 90 days
- 19
- Latest publication
- Sep 30, 2026
- Outlet visibility, for afaqs!
- Top 100K sites
- Earliest in this view
- Jul 5, 2026
Latest articles
Team Pumpkin eyes 20% international revenue by 2030 as Swati Nathani takes over as CEO (opens the original)
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Marketing and communications agency Team Pumpkin has named co-founder Swati Nathani as its new chief executive officer. Nathani steps into the role after serving as chief business officer. The change comes as the agency with 350 employees across India, Toronto, and Dallas, which she co-founded with Ranjeet Kumar in 2012, is looking to shift its focus from founder-led execution to building systems and leaders that can run the business at scale. Having spent 14 years building the agency, Nathani d
When brands use the back of billboards, is it for passing cars or scrolling feeds? (opens the original)
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Billboards are no longer just about securing the most prominent spaces on the busiest roads. As the out-of-home (OOH) advertising landscape becomes more crowded, brands are innovating by making the medium itself a part of their creative idea — from CARS24 mounting wrecked cars on billboards and Netflix using anamorphic 3D screens to Blinkit and Zomato turning billboards into a canvas for playful brand banter. Two recent campaigns have approached this concept from a different angle. Star Health I
DP World’s next move: From logistics’ invisible hand to consumer brand (opens the original)
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When an online order arrives at your doorstep, the branding on the delivery person’s uniform or vehicle often catches your eye. Names such as Xpressbees, Delhivery, DHL, and FedEx are familiar because their involvement in the delivery process concludes at your home, making them the most visible part of the entire logistics journey. But who moved the goods before they reached the delivery network? That is where DP World comes in. And unlike an express delivery company, it doesn't have the advanta
AI opens streaming TV advertising to SMBs: Amazon Ads’ Kapil Sharma (opens the original)
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For small and medium businesses (SMBs), getting an ad on streaming TV can sound like a fairly ambitious proposition. There is the cost of producing a TV-ready film, the media spend, minimum spends and the complexity of figuring out where and whom to target. Amazon Ads believes that AI is starting to alleviate some of the challenges associated with this process. An Amazon Ads-commissioned study by Opinium, based on nearly 300 SMB respondents across India, found that 87% of Indian SMBs say AI-powe
Titan Raga shifts the conversation from sisterhood to women standing their ground (opens the original)
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What does it mean to navigate the world on your own terms? For Titan Raga, the answer lies not in avoiding uncomfortable situations, but in how women choose to respond to them. Its latest campaign, Your Way Is Beautiful, created by Ogilvy, explores this idea through three films featuring women dealing with situations ranging from being stared at in public to being judged for their ambition and becoming the subject of office gossip over menstrual leave. Alia Bhatt appears in two of the films, whi
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