KDKieran Donnelly

1. Article · Aug 31, 2026 · By Kieran Donnelly

   Kieran Donnelly: Sometimes the simplest ideas make the biggest waves (opens the original)

   Excerpt · Positive tone · English

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   In marketing and communications, there is a persistent temptation to confuse complexity with sophistication. Strategies can easily become crowded with messages, and by the time everything has been included, the central idea can be difficult to identify, never mind communicate or remember. Some of the best campaigns take the opposite approach. They find one clear idea, express it simply and then execute it consistently and creatively. Having spent time in my home from home in Donegal including du

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2. Article · Jul 13, 2026 · By Kieran Donnelly

   Kieran Donnelly: Northern Ireland does not need more strategy. It needs more follow-through and delivery (opens the original)

   Excerpt · Neutral tone · English

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   There was a time when strategy documents carried real weight. I should know, as I’ve written enough of them in my time. A glossy vision, a long-term framework, a foreword from a minister or chairperson, all suggested seriousness. Increasingly, however, it suggests something else - job done. That does not mean strategy is irrelevant. Quite the opposite. Good strategy is essential, but one that doesn’t ultimately change behaviour or outcomes is not worth the paper it is written on. That may so

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