HeyJaredBrooke Osmundson
- Indexed articles, last 90 days
- 21
- Latest publication
- Sep 10, 2026
- Outlet visibility, for Search Engine Journal
- Top 500K sites
- Earliest in this view
- Jul 8, 2026
Latest articles
Google Launches Meridian GeoX Globally (opens the original)
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Google is making several updates to Meridian, its open-source marketing mix modeling tool, with a bigger focus on incrementality and causal measurement. The biggest update is the global launch of Meridian GeoX, which moves from beta to general availability. Google is also adding new capabilities to Meridian that can help marketers build models and account for longer-term brand effects. The updates give advertisers more ways to measure how their media investments contribute to business results be
Google Expands Data Manager And Adds Uplift Measurement (opens the original)
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Just in time for the Q4 holiday rush, Google is expanding its first-party data tools, with several updates aimed at making advertiser data easier to connect and measure. Data Manager is moving into more Google products, while its API is getting a broader standard that could simplify cross-platform data connections. Google Ads is also getting a new metric designed to answer a question that hasn’t always been easy to quantify: Is all of this first-party data work improving measurement? Google is i
Google Ads Introduces Local Customer Optimization (opens the original)
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Google Ads is adding two new capabilities aimed at advertisers trying to connect digital campaigns with activity inside physical stores. The updates focus on two parts of that process: reaching nearby consumers who appear ready to visit a location and making it easier to connect in-store purchases back to Google Ads. Both updates are arriving as retailers head into the Q4 holiday shopping season, when the relationship between online research and in-store purchasing can become especially importan
6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What 'Good' Looks Like (opens the original)
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ChatGPT Ads has changed quite a bit since OpenAI began testing ads in February. The platform now gives advertisers more ways to buy, optimize, and measure campaigns, with self-service access available across 52 countries to date. We also have something we didn’t have at launch: real results from advertisers who have spent money on the platform. Some are reporting costs per click (CPCs) below $3. Others are closer to $10, or even $13. There are examples of campaigns generating qualified leads at
FTC Sues Amazon Over Alleged $20 Billion Advertising Surcharge Scheme (opens the original)
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The Federal Trade Commission and 22 state attorneys general sued Amazon on Monday, alleging the retailer secretly overcharged advertisers through changes to its advertising auctions. According to the FTC, Amazon changed how it determined prices without adequately disclosing those changes to advertisers. The agency estimates the practice generated more than $20 billion in additional advertising costs. Amazon disputes the allegations, arguing its auction changes improved ad performance and ultimat
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Top 500K sites
For Search Engine Journal, the outlet · Measured Aug 1, 2026
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