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Brooke Osmundson

Reporter

Indexed articles, last 90 days
21
Latest publication
Sep 10, 2026
Outlet visibility, for Search Engine Journal
Top 500K sites
Earliest in this view
Jul 8, 2026

Latest articles

  1. Article · Sep 10, 2026 · Brooke Osmundson

    Google Launches Meridian GeoX Globally (opens the original)

    Excerpt · Positive tone · English

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    Google is making several updates to Meridian, its open-source marketing mix modeling tool, with a bigger focus on incrementality and causal measurement. The biggest update is the global launch of Meridian GeoX, which moves from beta to general availability. Google is also adding new capabilities to Meridian that can help marketers build models and account for longer-term brand effects. The updates give advertisers more ways to measure how their media investments contribute to business results be

  2. Article · Sep 10, 2026 · Brooke Osmundson

    Google Expands Data Manager And Adds Uplift Measurement (opens the original)

    Excerpt · Neutral tone · English

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    Just in time for the Q4 holiday rush, Google is expanding its first-party data tools, with several updates aimed at making advertiser data easier to connect and measure. Data Manager is moving into more Google products, while its API is getting a broader standard that could simplify cross-platform data connections. Google Ads is also getting a new metric designed to answer a question that hasn’t always been easy to quantify: Is all of this first-party data work improving measurement? Google is i

  3. Article · Sep 9, 2026 · Brooke Osmundson

    Google Ads Introduces Local Customer Optimization (opens the original)

    Excerpt · Positive tone · English

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    Google Ads is adding two new capabilities aimed at advertisers trying to connect digital campaigns with activity inside physical stores. The updates focus on two parts of that process: reaching nearby consumers who appear ready to visit a location and making it easier to connect in-store purchases back to Google Ads. Both updates are arriving as retailers head into the Q4 holiday shopping season, when the relationship between online research and in-store purchasing can become especially importan

  4. Article · Sep 8, 2026 · Brooke Osmundson

    6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What 'Good' Looks Like (opens the original)

    Excerpt · English

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    ChatGPT Ads has changed quite a bit since OpenAI began testing ads in February. The platform now gives advertisers more ways to buy, optimize, and measure campaigns, with self-service access available across 52 countries to date. We also have something we didn’t have at launch: real results from advertisers who have spent money on the platform. Some are reporting costs per click (CPCs) below $3. Others are closer to $10, or even $13. There are examples of campaigns generating qualified leads at

  5. Article · Aug 31, 2026 · Brooke Osmundson

    FTC Sues Amazon Over Alleged $20 Billion Advertising Surcharge Scheme (opens the original)

    Excerpt · Critical tone · English

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    The Federal Trade Commission and 22 state attorneys general sued Amazon on Monday, alleging the retailer secretly overcharged advertisers through changes to its advertising auctions. According to the FTC, Amazon changed how it determined prices without adequately disclosing those changes to advertisers. The agency estimates the practice generated more than $20 billion in additional advertising costs. Amazon disputes the allegations, arguing its auction changes improved ad performance and ultimat

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