HeyJaredBrendan Seery
- Indexed articles, last 90 days
- 6
- Latest publication
- Sep 17, 2026
- Outlet visibility, for Bizcommunity
- Top 500K sites
- Earliest in this view
- Jul 9, 2026
Latest articles
Hollard hits the right tune; Ekurhuleni strikes a sour note (opens the original)
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For the bank – and later for legions of star-crossed lovers – the words perfectly summed up the start of that terrifying journey called marriage. Many marketers have used that sentiment to push their products – but especially in the financial sector, where security and long-term relationships, like marriage, are the cornerstone of the business. Here in South Africa, Hollard Insurance has jumped in, with its latest ad, to use that same motif for assurance to customers that it will be there for yo
Glenlivet’s clumsy brand risk vs Airlink’s brand reward (opens the original)
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One which shocked me, although it didn’t seem to ruffle many feathers among Joburg people at the time, was a radio ad for a dreadful TV soapie called Tanamera, Lion of Singapore, which was running on an SABC channel in the early 1990s. The ad’s soundtrack was of passionate sex, then the announcement “Singapore, 1940”, followed by some other occasions of frenzied coupling. Each time came the breathless question: “Did the Earth move for you, darling?” Finally – and I kid you not, it was “Hiroshima
Nedbank and Joe Public show the dark side of the high life (opens the original)
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So much so, in fact, that I got angry because I thought I was seeing yet another “aspirational” ad punting the sort of lifestyle only available to the mega-rich, or the tender-connected. I looked at the trappings of success, which were reflected in excess – as you see often on social media. The expensive booze, the massive mansions, the cars. It oozed the message that the man at its centre had succeeded and that he had the right to celebrate that success. Quickly, though, the seamier side of mon
How Volkswagen mended my broken heart – and why its new ad hits home (opens the original)
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With that formula, you’d be hard-pressed to separate the individual car models vying for your attention. It’s cheap – a few days at most on set or shoot (if it’s not wholly imported from overseas) – and it’s safe, because it showcases the obvious features your average family buyer will look at. What that sort of ad doesn’t have – despite the emphasis on family values – is any sort of real emotion, the sort which makes you love your car not merely as a four-wheel piece of transport, but as an int
6 of the best: Joe Public leaders selected as 2026 Effies judges (opens the original)
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The Effie Awards South Africa are hosted by the Association for Communication and Advertising (ACA). Effies are judged by some of the brightest and most experienced business leaders. According to Gillian Rightford, ACA executive director for Effies South Africa, the record number of entries makes selection as a judge a meaningful acknowledgement of each individual’s expertise and standing in the industry. Judges are selected for their track record, experience and understanding of effectiveness,
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