BWBrandon Wells

1. Article · Aug 26, 2026 · Brandon Wells

   Wells: Pricing strategy is paramount – BizWest (opens the original)

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   Every fall I have a version of the same conversation. A seller who listed in May is looking at a home that didn’t sell, and they want to talk about price. Usually they want to come down a little. They have already come down a little, twice. That instinct is a habit from a market that no longer exists. For most of the last decade a Northern Colorado seller could price ambitiously and let demand catch up. Today the buyer sets the pace, and the seller who prices as though that is still negotiable s

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2. Article · Aug 3, 2026 · Brandon Wells

   Wells: Not a buyer's market, but a buyer's moment – BizWest (opens the original)

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   The question I hear most from buyers this summer is a simple one. Should I wait? They sense the market has loosened, and they wonder whether patience will be rewarded with a lower price. It is a fair question, and the answer is more useful than a yes or no. Buyers do have the most leverage they have seen in years. It just does not look the way they expect. Start with choice. Across our four primary markets, homes for sale reached the year’s high in June, climbing steadily since January. After se

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