HeyJaredBoris Dzhingarov
- Indexed articles, last 90 days
- 3
- Latest publication
- Sep 25, 2026
- Outlet visibility, for forbes.com
- Top 5K sites
- Earliest in this view
- Aug 13, 2026
Latest articles
How To Measure Earned Media When Clicks Are Disappearing (opens the original)
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Boris Dzhingarov, founder of ESBO Ltd, leads a global Digital PR & SEO agency dedicated to enhancing brand awareness and visibility. Every agency owner knows the meeting. The coverage report looks wonderful: It includes a dozen mentions, a combined reach in the tens of millions and a screenshot of the client’s name in a publication their board reads. Then someone from finance asks what the company got for the money, and the honest answer is a pause. I have sat through that pause more often than
How To Tell A Real Publication From A Content Farm Before You Pitch (opens the original)
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Boris Dzhingarov, founder of ESBO Ltd, leads a global Digital PR & SEO agency dedicated to enhancing brand awareness and visibility. Part of my job is deciding where coverage is worth earning, which means I look at more websites in a week than most people read in a year. A pattern shows up constantly. The site looks like a magazine: clean design, a familiar-sounding name, an archive going back a decade. Then you read three articles and check the numbers. The posts appear every 20 minutes, no aut
Why AI Assistants Recommend Some Brands And Not Others (opens the original)
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Boris Dzhingarov, founder of ESBO Ltd, leads a global Digital PR & SEO agency dedicated to enhancing brand awareness and visibility. My agency now starts new client work with a check that did not exist in our process two years ago. We ask the leading AI assistants: Who would you recommend in this category, and what are the alternatives to the market leader? Then we record which brands get named and which sources the answers lean on. The results rarely match the search rankings. Brands that spent
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Top 5K sites
For forbes.com, the outlet · Measured Aug 1, 2026
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