HeyJaredBill Hunt
- Indexed articles, last 90 days
- 5
- Latest publication
- Sep 2, 2026
- Outlet visibility, for Search Engine Journal
- Top 500K sites
- Earliest in this view
- Jul 8, 2026
Latest articles
The Next AI Protocol Won't Save Your SEO Strategy (opens the original)
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Recently, I found myself in another conversation that has become increasingly familiar. A senior executive had received a warning from an AI visibility assessment vendor that the company was not sufficiently prepared for AI search. Among the recommendations was something I have seen appearing more frequently: the company needed an llms.txt file. Suddenly, an emerging, and still-debated publishing format had become an executive concern. Someone now needed to determine whether the recommendation w
Decision Coverage: Why AI Recommends Some Brands And Not Others (opens the original)
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In my previous article “When AI Takes The Click, Click Worthiness Should Guide Your Strategy,” I introduced click worthiness as a framework for deciding where organizations should continue investing as AI increasingly answers customers’ initial questions. Click Worthiness helps identify the interactions where engaging directly with a customer still creates meaningful business value. That naturally raises the next question. Most organizations assume they already have the answer. Their websites co
When AI Takes The Click, Click Worthiness Should Guide Your Strategy (opens the original)
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In my previous Search Engine Journal article, I argued that organizations need to build Brand Sovereignty by becoming the most authoritative source of truth for AI. As AI increasingly serves as the intermediary between businesses and customers, the organizations most likely to be recommended will be those that provide the highest-confidence evidence about their products, services, and expertise. The response to that article quickly converged on a practical executive question: How do we justify c
Beyond Brand Sovereignty: How To Build An AI-Ready Source Of Truth (opens the original)
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In my previous Search Engine Journal article, I introduced the concept of Brand Sovereignty: the idea that there should be no better source of truth about your business and products than you. Responses from readers, both directly and on LinkedIn, confirmed something I had suspected for some time. Most organizations understand why Brand Sovereignty matters, but their immediate question is far more practical: How do you build and maintain Brand Sovereignty? The answer is not to add more schema mar
Reclaiming Brand Sovereignty In The AI Era (opens the original)
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For more than two decades, digital strategy has revolved around a deceptively simple objective: Drive people to webpages. Search engines rewarded documents. Analytics rewarded pageviews. Marketing rewarded engagement. As organizations matured, they invested heavily in designing increasingly sophisticated digital experiences that guided customers through carefully orchestrated buying journeys. Information was intentionally distributed across dozens, sometimes hundreds, of interconnected pages, ea
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Top 500K sites
For Search Engine Journal, the outlet · Measured Aug 1, 2026
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