Bettina Makalintal
- Indexed articles, last 90 days
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- Sep 30, 2026
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- Sep 30, 2026
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The Hottest New Food Show Is a ‘Making the Restaurant’ Series (opens the original)
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For some operators, the secret to virality is bringing future customers behind-the-scenes — before even opening. This excerpt was originally published in Pre Shift, our newsletter for the hospitality industry. Subscribe for more first-person accounts, advice, and interviews. This is the final installment of our series Getting on the Map, presented by Apple Maps, where we shared how some of the most creative bars and restaurants are marketing themselves to stand out in a crowded hospitality scene
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