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Bernice Ross

Reporter

Indexed articles, last 90 days
2
Latest publication
Sep 5, 2026
Outlet visibility, for Banker & Tradesman
Top 5M sites
Earliest in this view
Jul 5, 2026

Latest articles

  1. Article · Sep 5, 2026 · Bernice Ross

    Your AI Doesn’t Have Feelings. Your Real Estate Clients Do (opens the original)

    Excerpt · English

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    It seems like people of all ages increasingly treat AI software as if it can care, connect and respond emotionally. It cannot. You shouldn’t make the same mistake in real estate. Human “carbon intelligence” communicates with artificial intelligence programs’ “silicon intelligence” through language and visual imagery. Only our carbon intelligence, however, has a biological nervous system, memory, emotion and lived experience – something no amount of processing power can ever replicate. A familiar

  2. Article · Jul 5, 2026 · Bernice Ross

    The Fixed-Rate Mortgage Myth Agents Need to Stop Spreading (opens the original)

    Excerpt · Neutral tone · English

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    For decades we have trained our agents and consumers to believe that if you have a fixed-rate mortgage, your monthly loan payment will not change. But for the 80 percent of borrowers who have mortgage escrow accounts, that’s simply not true. Instead, these borrowers must pay their private mortgage insurance (PMI) if required, property taxes and their homeowner’s insurance statement – prorated monthly – along with their mortgage payment. Soaring insurance rates and property tax increases due to a

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Top 5M sites

For Banker & Tradesman, the outlet · Measured Aug 1, 2026

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