HeyJaredBenita Chacko
- Indexed articles, last 90 days
- 17
- Latest publication
- Sep 27, 2026
- Outlet visibility, for afaqs!
- Top 100K sites
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- Jul 6, 2026
Latest articles
Beyond technology: How HCL is building its brand through classical arts (opens the original)
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For nearly three decades, HCL Concerts has supported classical musicians and dancers across India. For HCL, a group with 10-12 entities whose most visible business today is technology, the cultural property serves a different purpose: building relationships with audiences that a B2B technology company would otherwise struggle to reach. HCL Concerts began in 1998 with music and dance performances in Delhi. The initiative was born out of founder Shiv Nadar's personal interest in classical arts but
Beyond Rs 200 cr sales: How Dish TV plans to turn Vzy into a connected entertainment platform (opens the original)
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For a company whose core business has traditionally revolved around putting television channels into Indian homes, Dish TV is increasingly looking beyond the set-top box. Its one-year-old smart TV business, Vzy, crossed Rs 200 crore in cumulative sales last month and has since reached around Rs 230 crore, according to Sukhpreet Singh, chief revenue officer, Dish TV India. The business had crossed Rs 100 crore by the end of FY26. The speed of the ramp-up is significant for a new entrant in a crow
Sony's non-fiction bet: Selling cultural moments as sponsorships near 90% of ad revenue (opens the original)
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As linear television grapples with fragmented audiences and pressure on advertising revenues, Sony Pictures Networks India (SPNI) is leaning harder into reality and non-fiction shows, with sponsorships now accounting for 80–90% of the revenue from its non-fiction properties. Akshay Agrawal, head of linear ad sales, Sony Pictures Networks India, says the share of sponsorship-led revenue for Sony's non-fiction shows has risen sharply from around 45–50% before the COVID-19 pandemic. Across properti
Why NDTV dropped ‘24x7’ and is rethinking its brand for a new India (opens the original)
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On August 15, NDTV dropped “24x7” from its brand name as part of a broader rebranding exercise aimed at repositioning the network for a new generation of audiences and the next phase of its business. The network, which has operated as NDTV 24x7 for over two decades, will now be known simply as NDTV. The new positioning is built around the line “When It Really Matters”. According to Gaurav Barjatya, marketing head, NDTV Network, the exercise goes well beyond a change in the logo or visual identit
Licious wants to be the Amul of meat and seafood, using content to build culture (opens the original)
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For decades, meat and seafood in India occupied an awkward place in the country's consumer culture. The category was large, deeply embedded in regional food habits and consumed across millions of households, but its retail identity remained largely functional—and often informal. Freshness, quality, price and convenience were the dominant conversations. Licious wants to change that. It wants to build culture. The meat and seafood D2C brand is increasingly looking at content not merely as a market
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